OSS/BSS Market - By Solution (OSS, BSS), By Deployment Model (On-premises, Cloud), By Enterprise Size (SMEs, Large Enterprises), By Application (IT & Telecommunications, BFSI, Media & Entertainment), Forecast 2024 - 2032

OSS/BSS Market Size

OSS/BSS Market was valued at USD 67.7 billion in 2023 and is estimated to register a CAGR of 12.5% between 2024 & 2032. Many telecommunications and service providers are undergoing digital transformation to enhance their operational efficiency, improve customer experience, and stay competitive. Quoting an instance, in January 2024, Netcracker Technology revealed that Advanced Info Service (AIS), Thailand's largest mobile operator, will streamline its billing systems by adopting Netcracker Revenue Management. As a part of Netcracker Digital BSS, this move aims to enhance time-to-market, provide a consolidated sales and revenue view, enable product bundling, and elevate overall customer experience.
 

Increasing complexity in service offerings will be a key driver behind market growth. Service providers are diversifying their offerings to include a wide range of services, such as IoT (Internet of Things), cloud services, and digital content. This diversification adds complexity to their operations and requires sophisticated OSS/BSS solutions to manage billing, customer relationships, and service provisioning across various platforms. For instance, in August 2023, Communications Data Group and Calix, Inc. jointly announced the successful integration of MBS, cloud-based OSS/BSS solution by CDG, with Calix Cloud®. This seamless integration leverages the Calix Cloud Subscriber Services API and CDG's API to facilitate the automatic registration and visibility of new and updated MBS subscribers and billing information within Calix Support and Marketing Cloud. The enhanced API not only improves automation and data accuracy but also streamlines the creation and provisioning of subscriber broadband services, reducing manual tasks for service providers.
 

However, the OSS/BSS market deals with sensitive customer data, billing information, and network management. Security and privacy concerns can act as a significant restraint, especially as cyber threats continue to evolve. Service providers must ensure that OSS/BSS solutions comply with stringent data protection regulations and standards, adding complexity to system implementation and potentially slowing down adoption.
 

OSS/BSS Market Trends

The integration of artificial intelligence (AI) and machine learning (ML) into OSS/BSS systems could become more prominent. These technologies can enhance automation, predictive analytics, and decision-making processes. AI and ML can be applied to optimize network operations, improve fault detection, and personalize customer experiences.
 

In November 2023, Cerillion, introduced Cerillion 23.2, the latest version of its pre-integrated BSS/OSS suite. This release aims to revolutionize the product lifecycle for Communication Service Providers by incorporating generative AI. Now, product managers can use natural language voice and text commands to describe new offerings. The innovative GenAI then generates the corresponding product catalog configuration swiftly within seconds, streamlining the validation and launch process. Cerillion's approach of 'configuration not customization' ensures substantial flexibility for users through its single-product model. As the industry moves towards more intelligent and automated solutions, OSS/BSS platforms leveraging AI and ML are likely to gain traction.
 

OSS/BSS Market Analysis

Based on solution, the market is divided into OSS and BSS. In 2023, the OSS segment accounted for a market share of over 50%. The increasing demand for OSS (Operational Support Systems) solutions is propelled by the dynamic landscape of modern telecommunications and IT industries. As businesses strive for digital transformation, OSS plays a pivotal role in optimizing operational efficiency, automating workflows, and ensuring the seamless integration of new technologies. The growing complexity of networks, the advent of 5G, and the need for real-time analytics further drive the demand for OSS solutions. These systems empower organizations to enhance service delivery, improve customer experiences, and stay agile in an ever-evolving technological environment.
 

Based on the deployment model, the market is categorized into on-premise and cloud. In 2023, the cloud segment accounted for a market share of 32% and is projected to grow significantly till 2032. The adoption of the cloud as a preferred deployment model for OSS/BSS solutions is favored by its inherent advantages in scalability, flexibility, and cost-effectiveness. In June 2023, Communications Data Group revealed that Home Telecom, a fiber-centric service provider based in Moncks Corner, SC, has chosen CDG's cloud-based BSS/OSS solutions. The selected solutions include MBS for billing and subscriber management, along with BDS-I for carrier access and interconnect.
 

Cloud-based solutions enable businesses to scale their operational support systems and business support systems seamlessly according to evolving needs. The flexibility offered by the cloud allows for rapid deployment, updates, and integration with other cloud services. Moreover, the pay-as-you-go pricing model minimizes upfront investment, making it a cost-effective choice. These factors collectively contribute to the growing trend of leveraging the cloud for efficient and agile OSS/BSS implementations.
 

North America dominated the global market with a major share of over 45% in 2023. North America OSS/BSS market is flourishing due to several key factors. The region's technologically advanced telecommunications infrastructure demands sophisticated Operational Support Systems (OSS) and Business Support Systems (BSS) to ensure seamless network management and enhanced customer experiences. Besides, the rapid deployment and adoption of 5G technology across North American markets necessitate robust OSS/BSS solutions to handle the increased complexity and performance requirements. Furthermore, the presence of major telecommunications players, coupled with a proactive approach toward digital transformation in the region, fosters a conducive environment for continuous growth and innovation in the OSS/BSS industry.
 

OSS/BSS Market Share

Accenture PLC and Amdocs hold a significant market share of over 12% in the used industry. Companies in the OSS/BSS industry employ various strategic approaches to enhance their market presence. One key strategy involves continuous innovation, with a focus on developing advanced solutions that cater to the evolving needs of the telecommunications industry. Mergers and acquisitions play a crucial role, allowing companies to broaden their service offerings and expand their customer base.
 

Collaboration and partnerships with technology providers enable access to complementary capabilities, fostering a comprehensive ecosystem. Additionally, a strong emphasis on customer-centric solutions, customization, and flexibility ensures customer satisfaction. These strategies collectively empower companies to navigate the dynamic OSS/BSS landscape, differentiate themselves, and solidify their position in the market.
 

OSS/BSS Market Companies

Major players operating in the used OSS/BSS industry are:

• Accenture PLC
• Agile Network Systems
• Amdocs
• BMC Software Inc.
• Broadcom Inc.
• Cisco Systems Inc.
• Comarch SA
• CSG Systems International, Inc.
• HP Enterprise Company
• Huawei Technologies Co., Ltd.
• IBM Corporation
• Infosys Limited
• Netcracker Technology Corporation
• Nokia Corporation
   

OSS/BSS Industry News

• In December 2023, Netcracker Technology proudly announced its certification as "Ready for ODA" by TM Forum, positioning itself as one of the pioneering vendors to achieve this distinction. The Open Digital Architecture (ODA) certification signifies that Netcracker Technology meets the standards set by TM Forum, offering a framework and interoperable software building blocks. These components are designed to empower operators, facilitating accelerated business growth and heightened operational efficiency within the dynamic telecommunications landscape.
   
• In November 2023, J.P. Morgan Payments partnered with BillingPlatform to enhance billing processes for its treasury services and trade finance businesses. By integrating BillingPlatform's flexible cloud-based solutions, J.P. Morgan aims to achieve more efficient servicing of billing needs across various business units, streamlining operations and potentially improving customer experience in financial transactions.
   
• In July 2023, Binary Stream introduced the RevOps 365 platform, a solution focused on revenue operations and billing management. This platform aimed to streamline and optimize revenue-related processes, providing businesses with a comprehensive tool for efficient revenue operations and billing management within the Microsoft Dynamics 365 ecosystem.
   

The global OSS/BSS market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Billion) from 2018 to 2032, for the following segments:

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Market, By Solution

• OSS
• Service assurance
• Network management
• Inventory management

• BSS
• Billing and revenue management
• Service fulfillment
• Customer and product management

Market, By Deployment Model

• On-Premise
• Cloud

Market, By Enterprise Size

• SMEs
• Large Enterprises

Market, By Application

• IT & Telecom
• BFSI
• Media & Entertainment
• Others

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Netherlands
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • ANZ
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America
• MEA
  • Saudi Arabia
  • UAE
  • South Africa
  • Rest of MEA