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The rising trend of athletes participating in sport activities at international and national levels is anticipated to drive the demand for nutraceutical products. As consumer demand for natural and functional food and beverages is increasing, manufacturers are introducing innovative nutraceutical products to cater to diverse preferences. The rapid advancements in R&D have enabled the discovery of novel bioactive compounds with potential health benefits, further driving product innovations. Moreover, effective marketing strategies and the ongoing introduction of new and exciting offerings will augment the market outlook