North America Insect Protein Market Size

North America Insect Protein Market Size

North America Insect Protein Market for Athletes Application size exceeded USD 8.5 million in 2019 and is estimated to register over 12.3% CAGR between 2020 and 2026. Increasing sports and athletic activities in North America to augment the market outlook.

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Insect protein is a good and cost-effective alternative to the conventional types of proteins used such as plant-based or animal proteins. Insect proteins are rich in proteins, vitamins & minerals and are considered nutritious & healthy. Insect protein is obtained from cultivated edible insects such as crickets, beetles, caterpillars, grasshoppers, locusts, and mealworms. The rising consumer awareness regarding personal health & fitness in North America is attracting the attention of sports persons and athletes toward higher protein intake to compensate the excessive energy consumption due to the increased physical activities this is likely to foster the industry growth.

Increasing sports activities in North America ascribed by the increasing sponsorships by major corporates to organize various sports events and the growing consumer focus on physical fitness & stability will foster the market trends. Favorable government policies in the U.S. such as the implementation of National Youth Sports Strategy, encouraging youngsters to opt for sports as their profession will augment the demand for protein. The sports market in North America was valued at USD 71.1 billion in 2018, indicating promising growth opportunities for the insect protein market in the region. According to the SFIA, the five fastest growing sports in the U.S. are: Lacrosse, Rugby, Field Hockey, Ice Hockey, and Cheerleading. The shift in consumer preference from plant or animal-based proteins to insect protein attributed to its high protein content and nutritional benefits to propel the North America insect protein market for athletes application growth during the forecast period.

The increasing inclination toward the consumption of nutrition-rich products on a daily basis has led to an increase in the consumption of insect-based protein. The ability of insect proteins provide the same nutritional balance as that of conventional plant and animal-based proteins along with equal amounts of amino acids necessary for built up of energy and a better sports performance is likely to attract attention of athletics and sports persons toward the consumption of insect proteins in the near future. The “healthy snacking” trend and the increasing demand for convenient food, coupled with health benefits, boosted the market statistics.