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North America disinfectants and cleaning agents market is competitive with key players including
Companies are engaged in product launches, acquisitions & joint ventures, R&D, and innovations to expand their product portfolio and cater to the rising product demand in residential, industrial, commercial, and utility sectors. For instance, in August 2019, Ecolab Inc. announced the acquisition of Chemstar Corporation, a U.S.-based supplier of food safety and cleaning and sanitizing solutions focused on the grocery and food retail markets. This strategic acquisition would enable the company to diversify its product portfolio in cleaning and sanitizing solutions for grocery and food retail sectors.
In February 2020, Proctor & Gamble launched a new brand of antibacterial home sanitizing products under brand name Microban 24 that can help to keep surfaces protected against bacteria for 24 hours. This strategy will help the company to enhance its product portfolio and capture higher market share in the North America disinfectants and cleaning agents market.