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North America Bath Remodeling Market Size By Material (Stone, Ceramic Glass, Metal), By Product (Bathtub, Faucet, Shower System, Lavatory Sinks), By End-use (Residential, Commercial), COVID-19 Impact Analysis, Country Outlook, Growth Potential, Competitive Market Share & Forecast, 2021 – 2027

  • Report ID: GMI5135
  • Published Date: Oct 2021
  • Report Format: PDF

Industry Trends

North America Bath Remodeling Market size exceeded USD 59 billion in 2020 and is expected to showcase a growth rate of around 4% from 2021 to 2027. Considerable surge in remodeling projects by rental property owners is likely to boost the regional industry growth. The rising demand for rental houses owing to the housing crisis prompted owners to heavily invest in their properties to enhance the value of owned property. Moreover, the key forces behind bath remodeling in the region include the desire for better functionality and the livability to upgrade worn-out surfaces, finishes, and materials along with the changing time of the bath accessories.

North America Bath Remodeling Market

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The proliferating home improvement and remodeling activities in the region due to a large number of old houses will drive the market demand. According to the Joint Center For Housing Studies Of Harvard University, in 2020, the U.S. homeowners invested about USD 423 billion in home remodeling projects. Additionally, spending on routine maintenances and capital improvements in the U.S. grew from USD 225 billion in 2010 to USD 327 billion in 2019.

Rapid changes in the remodeling business trends, such as remodeling for accessibility, style mashing-up, customizations, color options, and technological integrations, will augment the business expansion. Surging demands among consumers pertaining to the latest bath décor options in the market will foster opportunities for the product portfolio.

Growing requirements to offer value for money and aesthetically appealing bath remodeling solutions are pressurizing several home improvement firms to heavily invest in a wide range of R&D activities to develop new technologically advanced solutions. The positive outlook of the residential sector with approved building permits and housing starts is prominently contributing to the bath remodeling market expansion. Several home improvement firms in the region are continuously updating their respective online portals to showcase new upgraded sample shots of multiple home improvement ventures. This is further supporting service providers to attract new customers. However, the growing involvement of younger households in the business will pose as a potential area for growth.

The COVID-19 outbreak disrupted business processes of several industries globally. The stringent lockdown measures imposed in numerous countries to restrain the COVID-19 spread took a severe toll on the bath remodeling market statistics. In addition to the interruptions in production processes, the downfall of the sector can also be attributed to the hindered product demand from the related end-user industries.

The exponential rise in COVID-19 cases across the North American region resulted in the shutdown of production facilities for a brief time, hindering the industry performance in the first half of FY2021. The residential bath remodeling sector depicted positive growth impelled by people spending more than average time in their homes in FY2020 than any other previous year and engaging in several renovation activities throughout the year.

Metal materials dominates the industry led by the excellent finish, strength, and aesthetics of metal products

Metal materials in the North American bath remodeling market held about 30% shares in 2020. The usage of metals in faucets and some high-end copper and brass alloy bathtubs & sinks is boosting the segment demand. Faucets are highly priced but they enhance the aesthetics of the bathroom. The development of hands-free or touch-free faucets and the rising desire of homeowners to incorporate such faucets in their master bathrooms are the key trends.

Technological advancements and implementation of new safety standards will drive the bathtub product sales

North America Bath Remodeling Market By Product

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Bathtub products in the remodeling sector are anticipated to generate more than USD 6 billion revenue by 2027. The bathtub product sales is rising in the region owing to the higher trends of remodeling master baths with high-end products. According to National Kitchen & Bath Association 2019 report, on an average, the U.S. residentials spent around USD 32 thousand on master bath remodeling.

Moreover, the integration of technologies into bathtubs, such as color therapy for showers and bathtubs, is among the key trends. However, considerable incidents of injuries reported with the use of bathtubs in the region are posing challenges to the segment. The U.S. Consumer Product Safety Commission (CPSC) approved new federal standards to improve infant bathtub safety.

The residential bath remodeling end-use dominates the North America market and is projected to showcase nearly 4% CAGR through 2027. The higher investments by homeowners in bath remodeling to improve the bathing experience along with maintaining the value of property are supporting the market growth. Additionally, higher remodeling activities associated with the master bath and the integration of a wide range of technological solutions are augmenting the industry expansion. The rising rental home remodeling activities and higher old house maintenance projects in the U.S. are the key forces behind the higher shares of residential end-use.

The U.S. bath remodeling market to see prominent growth with large investments in the residential remodeling sector

North America Bath Remodeling Market By Country

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The U.S. market size is predicted to account for over USD 66 billion revenue by 2027. Large number of housing projects with higher remodeling trends is set to fuel the regional industry statistics. The growing demand for advanced technological solutions in bath products coupled with a large number of old houses in the region will spur the market revenue. Furthermore, the presence of large commercial office spaces in the U.S. and the growing tourism industry are likely to witness significant opportunities for commercial remodeling projects.

Product launches, mergers & acquisitions, and the expansion of distributor networks are among the key initiatives for enhancing industry competitiveness

Key players engaged in the North America bath remodeling market include Kohler Co., Neil Kelly Company, Builders FirstSource, Inc., American Bath Remodeling, Inc., The Home Depot, Inc., and Masco Corporation. Industry participants are engaged in product launches, expansion of distribution networks, mergers & acquisitions, R&D investments, and other measures to imcrease their share. For instance, in January 2021, Kohler Co. launched bath & kitchen products including touchless bathroom facet collections and intelligent toilets with a focus on personal wellbeing during the virtual CES 2021 event.

This market research report on bath remodeling in North America includes in-depth coverage of the industry with estimates & forecast in terms of revenue in USD billion from 2017 to 2027 for the following segments:

Market, By Material (USD Billion)

  • Stone
  • Ceramic
  • Glass
  • Metal
  • Others

Market, By Product (USD Billion)

  • Bathtub
  • Faucet
  • Shower System
  • Lavatory Sinks
  • Others

Market, By End-use (USD Billion)

  • Residential
  • Commercial

Market, By Country (USD Billion)

  • U.S.
  • Canada


Authors: Kiran Pulidindi, Hiralkumar Patel

Frequently Asked Questions (FAQ) :

North America bath remodeling market share surpassed USD 59 billion in 2020 and will grow at a CAGR of 4% from 2021 and 2027 driven by an upsurge in remodeling projects by rental property owners in the region.

North America bath remodeling market from metal materials captured around 30% of the industry value in 2020 and will expand owing to rising product usage in faucets and some high-end brass and copper alloy sinks and bathtubs.

The U.S. bath remodeling industry size is anticipated to exceed USD 66 billion up to 2027 impelled by the expanding tourism industry and soaring demand for advanced technological solutions in bath products.

Major companies in the North America bath remodeling market comprise Neil Kelly Company, Kohler Co., The Home Depot, Inc., Masco Corporation, Builders FirstSource, Inc., and others.

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Premium Report Details

  • Base Year: 2020
  • Companies covered: 15
  • Tables & Figures: 69
  • Countries covered: 2
  • Pages: 110

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