North America Bath Remodeling Market Size & Share 2024 - 2032

North America Bath Remodeling Market Size

The North America bath remodeling market was valued at USD 67.8 billion in 2023. The market is expected to grow from USD 70.4 billion in 2024 to USD 88.4 billion in 2032, at a CAGR of 3%.

Bathrooms are all the rage, especially with urban homeowners, who are going beyond gyms and spas to rejuvenate and de-stress. Bathrooms are turning into one of the experimental zones for consumers. The expenditure on bathroom accessories and interiors has witnessed a significant surge in the past few years. Premium interiors, whirlpools, and shower enclosures are garnering increasing acceptance as bathrooms are becoming an extension of people’s living spaces.
 

As a result, the bath remodeling market is growing exponentially in the region. Over the last decade, bathrooms have gone through a plethora of changes. Homeowners are becoming experimental in trying out new products and concepts. Even consumers with small houses are willing to convert their bathrooms into wellness zones. According to the Bureau of Economic Analysis (BEA), personal consumption expenditures on household furnishings and equipment, which include bathroom products, increased by 6.8% in 2023.
 

People are purchasing high-technology and premium products for their bathrooms due to the growing spending power of consumers and improving living standards. Products such as whirlpools, smart toilets, high-end tiles, heated flooring, and quartz countertops, among others, are gaining significant traction among wealthy consumers owing to this. Although bathroom remodeling brings an augmented level of comfort & safety, homeowners opt for it owing to other key factors, such as improved aesthetics and increased resale value of homes.
 

Moreover, as technology in living spaces is becoming more prevalent across the region, consumers are seeking ways to combine luxury and technology to keep their overall space in the trend. Leveraging this opportunity, manufacturers are offering a range of products from digital faucets to integrated toilets, merging technology and luxury. Furthermore, owner-occupied housing is further catalysing the market.
 

North America Bath Remodeling Market Trends

• The North America bath remodeling industry expansion is fuelled by the advancement in consumer behavior as well as the improvement in design and technology and is undergoing rapid expansion. One bathtub innovation that stands out is its integration into luxurious and spa-styled bathrooms. More and more homeowners are buying luxurious fixtures, standalone bathtubs, walk-in showers with rainfall shower heads, and heated floors to make their bathrooms more enjoyable and comforting. Natural stone, quartz, and porcelain tiles are also becoming more widely used because they are appealing and long-lasting.
   
• The integration of water conserving and smart bathroom fittings is another major factor changing the face of the North America bath remodeling market. Due to environmental concerns, people are looking for eco-friendly alternatives such as low-flow toilets, water-efficient faucets, and motion-sensored showers. Digital temperature controls, voice-activated lights, and self-cleaning toilets, which are considered intelligent bathroom technologies, are also on the rise, especially in modern progressive families.
   

North America Bath Remodeling Market Analysis

Based on the product type segment, the North America bath remodeling market is further bifurcated into bathtub, faucet, shower systems, lavatory sinks, and others. The faucet segment was valued at USD 12.6 billion in 2023 and is projected to reach USD 17.6 billion by 2032.
 

• The faucet segment dominates the North America bath remodeling market and is expected to showcase higher growth trends owing to the availability of enhanced aesthetics and integration of several technologies such as touchless taps. A wide range of faucets, such as center set, single handle, spread fit, bridge, deck mount, wall mount, free standing, and others, are available from an economic to an expensive range. Several industry participants are engaged in the launch of new facets with technological innovation and new designs to match customers’ ever-growing desires.
   
• The bathtub segment is growing at a considerable rate with higher trends of remodeling master bath with high-end products. According to National Kitchen & Bath Association 2019 report, on an average, U.S. residentials spent around USD 32 thousand on master bath remodeling.
   

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Based on the end use, the North America bath remodeling market is categorized as residential and commercial. The residential segment was valued at USD 44.2 billion in 2023 and is anticipated to grow with a CAGR of 3.2% during the forecast period.  
 

• Residential bath remodeling end-use dominates the market and accounts for around 65% of the market share. The higher investment by homeowners in baths to enhance the bathing experience along with maintaining the value of the property is supporting the market growth. Further, higher remodeling activities associated with master baths and the integration of a wide range of technology solutions are supporting industry expansion. Further, rising rental home remodeling activities along with higher old house maintenance projects in the U.S. are key forces for higher shares of residential end-use.
   
• The commercial segment showcases considerable growth with the development of wide range of office spaces in the U.S. and Canada. The rising remodeling hospitality projects in the U.S. owing to growing tourism and demand for luxury hotels are further supporting the market growth.
   

• The U.S. dominated the North American bath remodeling market, which was valued at USD 56.9 billion in 2023 and is estimated to grow at a CAGR of 3% from 2024 to 2032.
   
• The U.S. dominates the market owing to several housing projects with higher trends of remodeling. The growing demand for advanced technology solutions in bath products, coupled with many old houses in the region will drive the bath remodeling industry. Further, the presence of large commercial office spaces in the U.S. and growing tourism are expected to showcase significant opportunities for remodeling projects in the commercial sector.
   
• Rising spending on alteration and home improvement projects in Canada is supporting the bath remodeling market over the forecast timeframe. Ontario, Quebec, and British Colombia are dominating with over 50% share of the Canadian home improvement market. Further, the growing demand for commercial space improvement in the country, and the proliferating tourism sector are driving the remodeling market. In addition, home repairs & maintenance projects are also growing in the country.
   

North America Bath Remodeling Market Share

In 2023, Kohler Co., Builders FirstSource, Inc, Ferguson Enterprises, LLC., American Bath Remodeling, Inc., The Home Depot, Inc., Masco Corporation, American Bath Remodeling, Inc., DuPont collectively held a 10% to 15% share of the North America bath remodeling industry. Companies adopted several strategies to strengthen their position in the market.
 

Kohler Co., equipped with the latest innovations, the company offers smart products, including touchless faucets, digital showers, and self-cleaning toilets which all facilitate water and energy efficiency.
 

Through partnerships and acquisitions, Builders FirstSource Inc. enhanced its distribution and supply chain capabilities, ensuring comprehensive availability of remodeling materials and components.
 

Ferguson Enterprises LLC has increased its showroom and e-commerce presence so customers can buy premium bath remodeling products both in-store and online.
 

Home Depot, Inc. improved its proprietary installation services and broadened the scope of its product offerings targeting do-it-yourselfers to include bath renovation items for home owners and contractors.
 

North America Bath Remodeling Market Companies

Major players operating in the North America bath remodeling industry are:

• American Bath Remodeling
• Builders FirstSource
• Case Design/Remodeling
• Dreamstyle Remodeling
• DuPont
• Ferguson Enterprises
• Harvey Building Products
• Kohler
• MASCO
• Neil Kelly
• Pella
• Statewide Remodeling
• The Home Depot
• The Tapco Group
• USA Cabinet Store
   

The leading companies within the North America bath remodeling market developed a consolidated position through product development, acquisition of companies, and increasing their distribution systems. There is active investment on hands free smart faucets and low flow sanitary facilities to make green bathrooms. In addition, companies are spending more on showroom space and selling online to offer high-value remodeling services to customers both on and offline.
 

In November 2023, Home Depot announced a strategic acquisition to strengthen its store and online B2B business. This move aligns with the company’s goal of enhancing its professional customer base by expanding product offerings, improving service capabilities, and streamlining procurement processes.
 

North America Bath Remodeling Industry News

• In August 2024, Re-Bath, the nation’s largest complete bathroom remodeling company, announced a strategic partnership with Jenny and Dave Marrs, hosts of HGTV’s Fixer to Fabulous. As brand ambassadors, the duo will introduce exclusive bathroom designs for Re-Bath customers, allowing homeowners to incorporate styles from the show into their own spaces. This collaboration enhances Re-Bath’s design offerings and strengthens its market presence.
   
• In January 2022, Titan Holdings, through its Renuity subsidiary, announced the acquisition of Pacific Bath Company, a leading home improvement firm specializing in walk-in baths, showers, and gutter solutions across the Pacific Northwest. This strategic acquisition strengthens Renuity’s portfolio of remodelers and expands its market presence. The move aligns with Titan’s growth strategy, further solidifying its position in the home remodeling industry through high-profile acquisitions.
   

The bath remodeling market research report includes in-depth coverage of the industry, with estimates & forecasts in terms of revenue (USD Billion) from 2018 to 2032 for the following segments:

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Market, By Product Type

• Bathtub
• Faucet
• Shower Systems
• Lavatory Sinks
• Others

Market, By Material

• Stone
• Ceramic
• Glass
• Metal
• Others

Market, By End Use

• Residential
• Commercial

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada