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The rising adoption of tokenization in mobile payments is significantly fueling the mobile payment security software industry growth. Tokenization replaces sensitive payment data with unique tokens, thereby enhancing transaction security. For instance, in January 2023, Bluefin, a prominent player in integrated payments and payment security, entered into a collaboration with Visa for network tokenization.
This partnership involved the integration of Bluefin with Visa to deliver network tokens across various card brands. As per the collaboration, Bluefin will offer this network tokenization feature through ShieldConex, a vault-less tokenization service that ensures data security by safeguarding payment information. The rising demand for advanced security solutions will propel innovations & investments in mobile payment security software, thereby creating lucrative market opportunities.