Men Skin Care Products Market Analysis

Men Skin Care Products Market Analysis

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Based on product, the men skin care products market is divided into shave care, creams & moisturizers, sunscreen, cleansers & face wash, and others. The creams & moisturizers segment is expected to grow at a CAGR of over 4% by 2032. Men are recognizing the importance of hydration & skin protection, especially as part of their daily grooming routines. Creams & moisturizers cater to these needs by offering hydration, sun protection, and anti-aging benefits. Skincare brands are expanding their offerings in this segment to address specific concerns, such as dryness & dullness, contributing to the segment growth. For instance, in November 2022, Beiersdorf unveiled the Nivea Men Climate Care Moisturizer, featuring a unique formula made using recycled carbon dioxide (CO₂).
 

Based on distribution channel, the men skin care products market is categorized into supermarkets & hypermarkets, convenience stores, pharmacies, e-commerce, and others. The supermarkets & hypermarkets segment was valued at over USD 5 billion in 2022. These retail outlets offer a wide range of skincare products including creams, cleansers, and grooming essentials all in one convenient location. Men appreciate the ease of access and the ability to physically examine products before purchase. Furthermore, supermarkets & hypermarkets often provide promotional offers and discounts, attracting budget-conscious male consumers.

Europe led the men skin care products market with a share of over 30% in 2022 attributed to changing attitudes toward grooming & self-care among European men. The demand for high-quality skincare products tailored to men's specific needs including anti-aging, hydration, and sun protection has surged. Additionally, the presence of well-established grooming & cosmetic brands in Europe, combined with effective marketing strategies targeting male consumers. The growing trend of natural & organic skincare products also resonate with European consumers. For instance, in July 2022, the Australian skincare company, MADE FOR MAN announced plans to introduce its botanical skincare products in the UK, as part of a three-year strategic international expansion plan.