Luxury plumbing fixtures market share is highly fragmented due to low entry barriers in the industry. Shifting conventional plumbing fixtures manufactures focus towards high-end fixtures industry are key factors making industry competitive in nature.
are among the major industry players. Other industry participants include
Product innovation and design development to engage customers interest are among the key strategies. Sensor-operated fixtures are another major aspect focussed by the players to provide personal-comfort, performance, germ-free bathing and aesthetics. In May 2011, Kohler Numi launched advanced toilet fixtures including heated seat and foot warmer, built-in bidet functionality and deodorizer, dual-flush system with 1.9 liters per flush, and an automatic lid that opens and closes using a sensor.