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The licorice extract industry is highly fragmented owing to the presence of several market players. Major companies operating in the market are Alfard Corporation Ltd., AOS products Pvt. Ltd. Hyundai Bioland and MAfco Worlwide LLC are accounting for over 40% of the market share in the year 2023. The major market players are focusing on mergers & acquisitions, facility expansion, and strategic partnerships to expand their product offerings, customer reach, and enhance market presence. Companies are also focusing on acquisition strategy.
Competition ranges from premium pricing by established players with strong brands to cost-effective offerings by regional and emerging players. An acquisition strategy enables a company to enter new markets and product lines instantaneously with a recognized brand having a good reputation and an existing client base. An acquisition can overcome market entry barriers that were previously challenging.
Major companies operating in the licorice extract industry include: