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Established manufacturers, such as Philips, Osram, and Samsung, need to recreate their policies as the lighting revolution has dismantled the existing strategy landscape. Companies are adopting vertical integration across the value chain. For instance, in July 2011, GE acquired Lightech, which makes electronic drivers. In November 2012, GE acquired Albeo Technologies, which was involved in manufacturing fixtures. Many LED lamp market manufacturers are moving down the value chain to gain value in solutions and luminaires owing to an increased competition in this industry. For instance, in July 2011, Osram acquired Siteco for gaining broader market access in lighting solutions. Similarly, in August 2011, Cree acquired Beta-Rudd lighting to gain the industry share and increase the adoption of energy-efficient lighting.
The ongoing energy-efficient lighting revolution has disrupted the LED lamp market in significant ways. The industry, which was dominated by three bulb manufacturing companies,:
is now witnessing incredible fragmentation as numerous new manufacturers have entered the business.