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Kitchen Towel Market Trends

  • Report ID: GMI8811
  • Published Date: Apr 2024
  • Report Format: PDF

Kitchen Towel Market Trends

Consumers are increasingly prioritizing cleanliness and hygiene in the kitchen, driving demand for both disposable and reusable towels that effectively remove bacteria and germs. For instance, Kimberly-Clark's Scott Naturals paper towel line emphasizes its chlorine-free bleaching process and germ-removal properties, catering to hygiene-conscious consumers.

Growing environmental awareness leads to a rise in demand for sustainable kitchen towels. This includes paper towels made with recycled paper fibers or bamboo alternatives. For instance, Seventh Generation Paper Towels brand uses recycled paper and avoids dyes and artificial fragrances, appealing to environmentally conscious buyers. Additionally, Who Gives a Crap, an Australian company offers bamboo-based disposable kitchen towels that are biodegradable and more eco-friendly than traditional paper towels.

Authors: Avinash Singh, Sunita Singh

Frequently Asked Questions (FAQ) :

Kitchen towel market size was USD 3.2 billion in 2023 and is expected to register 5.5% CAGR from 2024-2032 owing to consumers increasingly seeking kitchen towels made from eco-friendly materials such as recycled fibers or bamboo worldwide.

The microfiber towels segment recorded USD 1.5 billion in 2023 and is expected to register an appreciable CAGR from 2024-2032 due to being highly absorbent and durable, making them ideal for various kitchen tasks.

Asia Pacific kitchen towel industry held 34.1% share in 2023 and is expected to register a commendable CAGR from 2024-2032 due to the region's vast population generating substantial demand for household products, including kitchen towels.

Marcal Manufacturing LLC, Metsä Tissue Group, National Paper Products Company, Nova Tissue Ltd., Oji Holdings Corporation, Procter & Gamble Co., Renova - Fábrica de Papel do Almonda SA, and Resolute Forest Products Inc., are some of the major kitchen towel companies worldwide.

Kitchen Towel Market Scope

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Premium Report Details

  • Base Year: 2023
  • Companies covered: 24
  • Tables & Figures: 299
  • Countries covered: 23
  • Pages: 370
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