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Kefir Market Size

Report ID: GMI7972
Published Date: Jan 2024
Report Format: PDF

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Kefir Market Size

Kefir Market was valued at USD 2.85 billion in 2023 and is anticipated to register a CAGR of over 6.3% between 2024 and 2032. The increasing adoption of innovative beverages from the health and nutrition focused consumer is constantly developing the market.

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The association of kefir with digestive health and potential immune-boosting properties has resonated well with consumers looking for products that contribute to overall well-being. Growth in dairy products industry witnessed over 31.64 million bottles in 2021 which propelled the demand for nutritional and fortified dairy beverages like kefir constantly. The increasing disposable incomes and rise in urban populations will cater to the inclination of probiotic drinks market and is forecasted to account for over USD 65.5 Billion by 2032, further facilitating the demand for Kefir globally.

Kefir Market Report Attributes
Report Attribute	Details
Base Year:	2023
Kefir Market Size in 2023:	USD 2.85 Billion
Forecast Period:	2024 - 2032
Forecast Period 2024 - 2032 CAGR:	6.3%
2032 Value Projection:	USD 4.93 Billion
Historical Data for:	2018 – 2023
No. of Pages:	200
Tables, Charts & Figures:	230
Segments covered:	Form, Nature, Type, Distribution Channel
Growth Drivers:	Rising consumer focus over probiotic foods and beverages Increasing lactose-intolerant population Constant innovations in functional food development
Pitfalls & Challenges:	Price sensitivity compared to other conventional drinks

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The growing popularity and health benefits of kefir is often overcome by the price of the product that creates a restraint for wider market adoption. Compared to conventional milk, the fermentation process and specialized cultures used in kefir production push up its cost, potentially alienating budget-conscious consumers. This price sensitivity acts as a significant restraint, particularly in regions with lower disposable incomes which limits kefir's reach. It also disturbs its ability to fully capitalize on the booming demand for functional and probiotic-rich foods. Streamlining production processes and establishing efficient distribution networks in the future can help reduce costs and improve kefir's affordability.

Authors: Kiran Pulidindi, Kunal Ahuja

Frequently Asked Questions (FAQ) :

The market size of kefir was reached USD 2.85 billion in 2023 and is anticipated to register over 6.3% CAGR between 2024 and 2032, owing to the increasing adoption of innovative beverages from the health and nutrition focused consumer

The conventional kefir segment was worth over USD 2.1 billion in 2023 and will grow at a robust pace through 2032, as it caters to consumers who may prioritize factors such as price and availability over organic certifications.

Europe kefir market generated a revenue of over USD 325 million in 2023 and will grow significantly through 2032, as fermented dairy products, including kefir, have a long history in European food culture.

Lifeway Foods, Inc., Nestle SA, Danone SA, The Hain Celestial Group, Inc., Green Valley Creamery, Muller, Biotiful Dairy Ltd., Nourish Kefir, Redwood Hill Farm & Creamery, and OSM Krasnystaw.