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The list of prominent intrauterine devices market players includes names such as
Many of these players are focusing on partnerships to enhance their market position. Citing an instance, in December 2022, CooperSurgical, Inc., a US-based supplier of medical products, inked a partnership agreement with Ostro, a prominent engagement platform, to educate customers about its non-hormone intrauterine device, Paragard, which is also FDA-cleared IUD for pregnancy prevention.
This strategic move also helped the company employ the latest of technologies in its portfolio, making a live nurse navigator available to the women using Paragard. This helped it outperform its competitors technologically and broaden its customer base.