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Insect Repellent Market - By Type (Sprays, Liquid vaporizers, Coils, Mats, Creams & Oil, Others), By Ingredient Type (Natural, Synthetic), By Insect Type, By Price Range, By End-use, By Distribution Channel & Forecast, 2024 - 2032

  • Report ID: GMI10119
  • Published Date: Jul 2024
  • Report Format: PDF

Insect Repellent Market Size

Insect Repellent Market was valued at USD 5.6 billion in 2023 and is estimated to grow at a CAGR of 6% during the forecast period. The global prevalence of mosquito and tick-borne diseases like malaria, dengue fever, Lyme disease, and Zika virus is a major driver.

Insect Repellent Market

As public health awareness campaigns highlight the dangers of these illnesses, people are increasingly seeking preventative measures. Insect repellents offer a convenient and effective solution for reducing the risk of insect bites and subsequent disease transmission. According to an article published in The New England Journal of Medicine in November 2022, the Intergovernmental Panel on Climate Change has communicated a high level of certainty that vector-borne diseases have risen significantly in recent years.

The increasing penetration and adoption rate of insect repellents is due to growing consumer awareness about insect-borne diseases. According to the U.S. Census data and Simmons National Consumer Survey (NHCS), there were 195.5 million users of insect repellents in the U.S. in 2020. Increasing product visibility via the internet and through advertisements further drives the adoption of insect repellents. The global popularity of outdoor activities like hiking, camping, fishing, and adventure travel is another key driver.  Participants in these activities require protection from insects that can disrupt enjoyment and potentially transmit diseases. Insect repellents provide a crucial layer of defense for outdoor enthusiasts.

Stringent regulations regarding the use of chemicals in insect repellents can complicate product formulation and market entry. Different regions have varying regulations, making it challenging for companies to maintain compliance globally. Concerns about the potential health effects of synthetic chemicals like DEET and permethrin can lead to consumer skepticism and regulatory scrutiny.

Insect Repellent Market Trends

Consumers are increasingly seeking natural and eco-friendly alternatives to traditional synthetic repellents. This trend is driven by concerns about potential health risks associated with some DEET-based repellents and a growing interest in sustainable products.  Companies are exploring natural ingredients like citronella, lemongrass, and eucalyptus oil to develop effective and safe insect repellents. Insect repellents are increasingly being combined with other functionalities like sun protection (SPF) or moisturizing properties. This caters to consumers who want to streamline their outdoor essentials and reduce the number of products they need to carry. People are demanding insect repellents that offer extended protection against bites. Advancements in repellent formulations are leading to products that provide hours of efficacy, reducing the need for frequent reapplication. This is particularly appealing for outdoor enthusiasts and travelers who need long-lasting defense against insects.

Insect Repellent Market Analysis

Insect Repellent Market Size, By Type, 2021 - 2032 (USD Billion)

Based on type, the market is divided into sprays, liquid vaporizers, coils, mats, creams & oil, others. In 2023, sprays held the dominant market of USD 2.3 billion and is expected to reach USD 4 billion by 2032. Sprays are a popular choice due to their ease of use and portability. They can be easily applied to skin and clothing, making them ideal for on-the-go protection. Sprays often provide a quick knockdown effect, rapidly repelling insects upon contact. This is desirable for situations where immediate protection is needed. Spray formulations can be effective against a wide range of insects, making them a versatile option.

Insect Repellent Market Revenue Share, By Ingredient Type, (2023)

Based on ingredient type, the insect repellent market is categorized into natural and synthetic. In 2023, synthetic held the dominant market share of 69% and is anticipated to grow through the years. Synthetic repellents like DEET have a long history of efficacy and are proven to repel a wide range of insects for extended periods. This is a critical factor for people who need reliable protection, especially in areas with high insect activity or a risk of serious insect-borne diseases. Synthetic repellents are generally less expensive compared to natural options.  This is a major consideration for budget-conscious consumers.

U.S. Insect Repellent Market Size, 2021 - 2032 (USD Billion)

North America held a market of around USD 1.4 billion in 2023 and is expected to reach USD 2.5 billion by 2032. Public health initiatives and media coverage have intensified awareness of diseases like Lyme disease (transmitted by ticks) and West Nile virus (spread by mosquitoes) in North America. This has prompted individuals to seek preventative measures, with insect repellent products offering a convenient and effective solution.

The market in U.S. is set to grow through a CAGR of 6.4% through the forecast time period. The U.S. faces a significant challenge from Lyme disease, transmitted by ticks. Heightened awareness of this illness, coupled with its prevalence in many regions, has spurred a demand for protective measures.

German insect repellent market maintained a considerable position in Europe. Ecotourism is a growing trend in Germany, with many Germans seeking eco-friendly travel options. This aligns with the increasing focus on sustainable materials in insect repellent apparel.

China is supposed to grow at the highest rate of 7.1% in the region. China's growing middle class has more disposable income, leading to a greater willingness to invest in preventive healthcare and outdoor gear.  Insect repellents are seen as a way to safeguard health and enhance the enjoyment of outdoor activities.

Insect Repellent Market Share

Insect Repellent Market Share Analysis, 2023

Insect repellent industry seem to be consolidated in nature due to presence of local and global players across the globe. In 2023, the market players such as SC Johnson & Son, Inc., Spectrum Brands Holdings, Inc., Reckitt Benckiser Group PLC, 3M Company, Godrej Consumer Products Limited, Johnson & Johnson, BASF SE, Bayer AGcollectively held around 10%-15% market share. These prominent players are proactively involved in strategic endeavors, such as mergers & acquisitions, facility expansions & collaborations, to expand their product portfolios, extend their reach to a broader customer base, and strengthen their market position.

Insect Repellent Market Companies

Major players operating in the insect repellent industry are:

  • 3M Company
  • Avon Products, Inc.
  • Bayer AG
  • Coleman Company, Inc.
  • Dabur India Ltd.
  • Enesis Group
  • Godrej Consumer Products Limited
  • Johnson & Johnson
  • Jyothy Laboratories Ltd.
  • Reckitt Benckiser Group PLC
  • Sawyer Products, Inc.
  • SC Johnson & Son, Inc.
  • Spectrum Brands Holdings, Inc.
  • The Clorox Company

Insect Repellent Industry News

  • In May 2023, Spectrum Brand Inc.’s subsidiary brand, Hot Shot, introduced its newly formulated Ant, Roach & Spider Killer aerosols, featuring newly developed spray scents including Crisp Linen, Fresh Floral, and Lemon. These fragrances were crafted in direct response to consumer feedback, addressing their concerns about the distinct and strong chemical odor commonly associated with traditional insect control products.
  • In May 2023, Reckitt Benckiser Group PLC, the company's subsidiary brand, Mortein, unveiled the introduction of its latest scientifically advanced liquid vaporizer, Mortein Smart+, in India. This innovative product underwent testing at the Mortein Advanced Research Lab in Gurugram, India, where it was validated to offer accelerated effectiveness, delivering improved safeguarding against disease-causing mosquitoes for up to two hours after deactivation.

The insect repellent market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Million) (Million Units) from 2021 to 2032, for the following segments:

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Market, By Type

  • Sprays
  • Liquid vaporizers
  • Coils
  • Mats
  • Creams & Oil
  • Other(Incesnse Sticks, etc.)

Market, By Ingredient Type

  • Natural
    • Lemon Eucalyptus Oil
    • Citronella Oil
  • Synthetic
    • DEET
    • Picaridin
    • IR3535
    • Permethrin

Market, By Insect Type

  • Mosquito repellent
  • Bugs repellent
  • Fly repellent
  • Others

Market, By Price Range

  • Low
  • Mid
  • High

Market, By End-use

  • Individual
  • Commercial

Market, By Distribution Channel

  • Online
  • Offline

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Australia
    • Rest of Asia Pacific 
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • MEA
    • UAE
    • Saudi Arabia
    • South Africa
    • Rest of MEA


Authors: Avinash Singh, Sunita Singh

Frequently Asked Questions (FAQ) :

The market size for insect repellent was valued at USD 5.6 billion in 2023 and is estimated to grow at 6% CAGR during 2024-2032, driven by the global prevalence of mosquito and tick-borne diseases like malaria, dengue fever, Lyme disease, and Zika virus.

Why is the demand for spray insect repellents rising?

North America market size was USD 1.4 billion in 2023 and is expected to reach USD 2.5 billion by 2032, as public health initiatives and media coverage have intensified awareness of diseases like Lyme disease and West Nile virus.

3M Company, Avon Products, Inc, BASF SE, Bayer AG, Coleman Company, Inc, Dabur India Ltd, Enesis Group, Godrej Consumer Products Limited, Johnson & Johnson, Jyothy Laboratories Ltd, and Reckitt Benckiser Group PLC among others.

Insect Repellent Market Scope

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Premium Report Details

  • Base Year: 2023
  • Companies covered: 15
  • Tables & Figures: 428
  • Countries covered: 23
  • Pages: 487
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