In-Vehicle Data Monetization Platforms Market Size & Share 2026-2035

In-Vehicle Data Monetization Platforms Market Size

The global in-vehicle data monetization platforms market was valued at USD 3.4 billion in 2025. The market is expected to grow from USD 3.8 billion in 2026 to USD 11 billion in 2035 at a CAGR of 12.5%, according to latest report published by Global Market Insights Inc.

The rapid increase in adoption of vehicles equipped with connectivity is one of the major factors influencing the growth of the in-vehicle data monetization platform. As of 2024, the International Energy Agency estimates that there are over 400 million connected vehicles on the world roadways, with 80% of new vehicles being connected when they leave the factory in Europe and North America. An estimated 90% of new vehicles will now have some level of connectivity by 2025.^{[1]International Energy Agency, iea.org}

An increase in OEM placing connected embedded technologies, sensors, and telemetry in their models will further increase the volume of data created for vehicles from telematics to additional applications such as diagnostics, vehicle components performance, environmental conditions within the vehicle, and vehicle to vehicle communication (V2X). This enables both data verification and monetization through predictive maintenance, fleet tracking, traffic analysis, and customized mobility applications for consumers.

Furthermore, GSMA reported that platforms capable to aggregating multiple data streams from multiple vehicles can monetized generated from each connected vehicle than platforms that only utilize a single data stream per vehicle, this demonstrates the increasing commercial viability and value of connected vehicle applicants.

Throughout the automotive industry, manufacturers are increasingly using data monetization (the ability to convert data into money) strategies to expand their revenue opportunities beyond typical vehicle sales. OEMs are now using data collected from vehicles to create new and recurring revenue streams, as the automotive industry shifts towards creating electric, connected, and software-defined vehicles. Recently, leading automotive manufacturers such as Stellantis, Volkswagen, and General Motors have announced their intention to generate more than USD 20 billion in annual revenue from software and data by the end of the decade, which indicates how strategic the monetization of data has become in current automotive industry.^{[2]Automotive News, autonews.com}

Another indication is that OEMs are starting to build separate business units dedicated to monetizing data-driven opportunities from connected vehicle data, with Stellantis’ Mobilisights being one of the most recognized. The data monetization platforms will create an opportunity for OEMs to share valuable data about their vehicles with insurers, fleet operators, mobility providers and smart city agencies to generate revenue.

The North America region leads the in-vehicle data monetization platforms market by generating close to 38.9% of total revenue for 2025. The United States accounts for most of that demand within the region. The strong growth and development of the telematics ecosystem and the increasing penetration of connected vehicles into new vehicle sales provide ample opportunity for monetizing data through analytics, fleet management, predictive maintenance and insurance applications. In fact, over 85% of new vehicle sales in North America will be connected, creating substantial opportunities for monetizing those connections as data becomes more valuable throughout the life cycle of a vehicle.

For instance, in 2025, the NAIC initiated additional steps to enable compliance with third party governance frameworks as they relate to telematics and AI. As such, this will be used to drive broader acceptance of telematics-based insurance products and create a greater need for secure platforms to facilitate the exchange of data between automakers and insurers.

The Asia Pacific region is projected to be the most rapidly growing global region for in-vehicle data monetization platforms, largely due to the fast growth of connected vehicles and other government initiatives that support this trend. China is the dominant country in the region, with over 88% of all new passenger vehicles sold in 2024 being connected vehicles.

For example, according to China MIIT, several projects are currently being implemented, which will facilitate the continued proliferation of intelligent connected vehicle pilot programs, including deploying large numbers of 5G-enabled vehicles and developing the vehicle-road-cloud infrastructure needed to support them. These developments will generate more vehicle data and create more demand for data monetization platforms in the region. In addition, many telematics-based insurance and connected mobility services are being adopted in India, South Korea and Australia, which will also contribute to regional market growth.

In-Vehicle Data Monetization Platforms Market Trends

The growing trend in the in-vehicle data monetization platform industry has been the transition from periodic collection of automotive data to live stream of automotive data. Live telematics allows for continual collection of automotive data from diagnostics, driver behaviour, location and all the different sensors in the vehicle to be collected allowing for new ways to monetize the automotive data, including through insurance, transportation shipping companies, predictive maintenance, and applications related to smart mobility.

For instance, HERE Technologies is an automotive data provider utilizing real-time (live) data from a vehicle to update HD maps of the vehicle continuously. This is allowing HERE Technologies to create and enhance the revenue of connected automotive data for automotive, transportation (fleets), and infrastructure companies..

The expanding acceptance of usage based insurance will create greater demand for vehicle data monetization platforms. Insurers use increasing amounts of driving behaviour data (e.g. mileage, braking patterns, habits) in order to develop personalized insurance rates. For instance, Progressive Insurance is expanding its telematics-based insurance programme, there are also incorporated processes in place that enable usage based insurance services to be provided in several markets.^{[3]National Highway Traffic Safety Administration, nhtsa.gov} Insurers are seeking ever-increasing access to real-time driving records/behaviour to increase their operational capacity and therefore will see a greater increase in demand for secure vehicle data-sharing platforms..

Automakers have made a notable stride in monetizing their connected vehicle information by creating consistent sources of revenue using subscriptions, analytics services, or data licensing. With the increase of vehicles defined by software, Original Equipment Manufacturers (OEMs) can begin to generate revenue within the life cycle of the vehicle instead of just from the resale of the vehicle. For example, Stellantis has established a new data-as-a-service organization, Mobilisights and GM, Volkswagen, and Toyota have established goals for long-term revenues from software and connected services. This transformation will expedite investment into vehicle data monetization solutions and connected vehicle marketplaces.

Vehicle data sharing and interoperability are increasingly becoming a focus for companies and customers alike. With the introduction of new regulatory initiatives like the European Union (EU) Data Act, it has become easier and safer to share customer-generated vehicle data with insurers and fleet operators, as well as automotive repair facilities and mobility service providers. Various organizations are working on developing standards for securely exchanging data and connecting vehicles, including SAE International and the 5GAA. As more people want to have access to vehicle-generated data from different stakeholders, platform developers are investing in developing open application programming interfaces (APIs) and standardized data-sharing platforms to facilitate the ease of sharing of information, enhance system compatibility, and create new revenue-generating opportunities for all stakeholders involved in the automotive industry.^{[4]European Automobile Manufacturers' Association, acea.auto}

In-Vehicle Data Monetization Platforms Market Analysis

Based on platform, the in-vehicle data monetization platforms market is divided into embedded OEM data platforms, aftermarket & telematics device platforms and independent data aggregation & marketplace platforms. The embedded OEM data platforms segment dominated the market with a share of around 57% and generated revenue of approximately USD 1.9 billion in 2025.

• The embedded OEM data platforms are expected to account for the biggest share of revenue for the overall in-vehicle data monetization platforms industry in 2025, which is expected to grow fast due to the rapid increase in both connected vehicles and software defined architectures of vehicles. The embedded OEM platforms are embedded directly into the vehicles and provide access to powertrain, telematics, ADAS, driver behavior, and overall health of a vehicle. Major Automotive Technology companies that support OEMs' ongoing efforts to build Embedded Connectivity (non-safety related) into their vehicles include HERE Technologies, Bosch, Harman International, and Continental.
• Additionally, this segment benefits from factory installed connections found in vehicles, which allows Automakers to collect and monetize vehicle data as the vehicle progresses through its lifecycle. The introduction of software-defined Vehicle Architectures allows OEMs to activate new data services and analytics via OTA updates, thereby further supporting this segment without any need for further hardware installation.

• Independent data aggregation & marketplace platforms represented approximately 18.2% of the total market revenue in 2025, with a projected CAGR of around 11.9% over that time frame. These types of platforms allow insurers, fleet operators, mobility providers, and app developers to have access to vehicle data from multiple OEMs through a single API that aggregates and normalizes those data inputs. Examples of these types of companies include CARUSO, High Mobility, INRIX, Smartcar, and Telenav, all of whom are expanding their product offerings to include access to cross-OEM data, traffic intelligence, fleet analytics, and connected mobility services.
• The rise in demand for access to multi-brand vehicle data will be an important driver of growth for this segment, particularly in the fields of insurance telematics, EV charging, fleet management, and mobility applications. The EU Data Act and increasing regulatory focus on interoperability should only enhance the role of independent aggregators by enabling third-party access to connected vehicle data and opening new monetization opportunities across the automotive ecosystem.

Based on business model, the in-vehicle data monetization platforms market is divided into subscription-based, pay-per-use / API-based, revenue sharing and data marketplace / exchange. The subscription-based segment dominated the market with a share of around 45.9% and generated revenue of approximately USD 1.6 billion in 2025.

• The subscription-based model has gained the largest share of the in-vehicle data monetization platforms industry in 2025 due to an increase in the adoption of connected vehicles, fleet management services and software-defined vehicle platforms. The subscription model allows for an ongoing payment of a monthly or annual fee for vehicle data access, analytics, predictive maintenance, insurance telematics and connected mobility services. The following major players in the automotive space are offering subscription solutions including HERE Technologies, Verizon Connect, Bosch, Harman International, and Mobilisights.
• Benefits of the segment include predictable recurring revenue and a long-term customer relationship. Automakers and fleet operators prefer the subscription service model so they can get continuous software updates, real-time analytics and access to the latest digital features over the life cycle of the vehicle. The subscription model is also being supported by increased adoption of usage-based insurance, connected fleet management and OTA-enabled services.
• In 2025, pay-per-use & API-based business models make up about 28% of overall revenues and can expect to see a growth rate (CAGR) of approximately 13% from 2026 through to 2035. The pay-per-use model allows customers to be billed by the number of API calls they make, the amount of data consumed, or the volume of vehicles accessed, allowing for flexible access to vehicle data something application developers, municipalities, insurers, and mobility service providers are all looking to tap into as they pursue application development efforts that utilize connected vehicle data. Several data platform providers such as Smartcar, Motorq and Telenav have also adopted this type of business model to support application development across many different use-cases for connected vehicles.^{[5]GSMA, gsma.com}
• There are a variety of factors driving this trend towards implementation of pay-per-use platforms, including: Increased interest in real-time vehicle data, Traffic intelligence, EV charging services, Mobility apps, etc. The advantages offered by pay-per-use platforms make them especially appealing for organizations looking for scalable access to connected vehicle data without the need for multi-year contracts, and as a result, have opened a multitude of new opportunities in the automotive data ecosystem.

Based on data type, the in-vehicle data monetization platforms market is divided into telematics & location data, driver behavior & usage data, vehicle health & diagnostics data, infotainment & in-cabin data, ADAS & safety data and environmental & contextual data. The telematics & location data segment dominated the market with a share of around 32.2% in 2025.

• Telematics & location data held the largest share of the in-vehicle data monetization platforms industry in 2025. The segment leadership is driven by the widespread use of GPS tracking, vehicle location monitoring, route optimization, traffic intelligence, and fleet management applications. Organizations such as the GSMA and the 5G Automotive Association (5GAA) highlight that connected vehicle deployments are increasingly dependent on real-time location data to support mobility services, navigation, insurance telematics, and smart transportation systems.
• The segment benefits from growing adoption among fleet operators, logistics companies, insurers, and mobility service providers that rely on continuous vehicle tracking and traffic insights. Companies including HERE Technologies, TomTom, INRIX, and Verizon Connect monetize large volumes of location-based vehicle data through mapping, navigation, and traffic analytics platforms. The increasing rollout of connected and software-defined vehicles is expected to further strengthen demand for telematics and location data solutions.
• As electric and connected vehicles become more widely adopted, organizations such as the International Energy Agency (IEA) and SAE International have identified a strong growth trend regarding predictive maintenance and remote vehicle diagnostics. There is growing demand, among OEMs, fleets, leasing entities and service organizations, to acquire vehicle health and diagnostic data in order to reduce maintenance costs or increase vehicle availability.
• Companies like Bosch, Continental, Harman International and AWS IoT FleetWise are currently developing AI-enabled diagnostic solutions and real-time monitoring systems that enable users to leverage raw vehicle data to produce actionable insights pertaining to maintenance. As the development of software-defined vehicles matures, it is anticipated that health and diagnostic data will generate recurring revenues for platform providers in the coming years.^{[6]SAE, sae.org}

Based on application, the in-vehicle data monetization platforms market is divided into usage-based insurance (UBI), predictive maintenance, fleet management, in-vehicle commerce & advertising, smart cities & traffic management, mobility-as-a-service (MaaS) and others. The fleet management segment dominated the market with a share of around 27.7% in 2025.

• The biggest market shares for in-vehicle data monetization platforms in 2025 belonged to fleet management. Due to the increasing requirement for solutions such as Real-time vehicle tracking, route optimization, fuel management, driver monitoring, and regulatory compliance, the demand for this segment is expected to drive growth. Popular organizations such as the American Trucking Associations (ATA) and GSMA have stated that there is a significant growth of the adoption of connected fleet technologies to provide improved operational efficiency and reduce transportation costs.
• Increasingly, fleet operators rely on connected vehicle data to achieve improved asset utilization, reduced downtime, and improved driver safety. Numerous companies including Verizon Connect, Geotab, Bosch, and INRIX are developing fleet analytics and telematics platforms which convert vehicle data into useful actionable insights for their businesses. Increased utilization of connected commercial vehicles, along with the growing adoption of AI powered fleet management tools is expected to continue to increase demand for this segment.
• Usage-Based Insurance (UBI) represented approximately 23.4% of the market revenue in 2025, with a CAGR of approximately 12.8% from 2026 to 2035. UBI utilizes driver behavior data such as total miles driven, speed, braking patterns, and driving time to create a personalized insurance premium. Organizations such as the National Association of Insurance Commissioners (NAIC) and the Insurance Information Institute (III) are documenting the continued growth of telematic based insurance in major automotive markets.
• With the increased demand for UBI solutions, insurers are continuing to look for more accurate risk assessment models, and consumers are looking for a personalized premium. Additionally, connected vehicle platforms promote the continued collection of data between vehicle and insurer i.e., real-time driver scoring and calculating premiums. Companies like OCTO Telematics, Mobilisights, Verizon Connect, and High Mobility are expanding their telematics and insurance data offering to capitalize on the growing opportunity.

The North America in-vehicle data monetization platforms market reached USD 1.32 billion in 2025 and is projected to grow at a CAGR of 11.4% between 2026 and 2035.

• In 2025, U.S. connected vehicle adoption and customer acceptance of usage-based insurance programs are projected to help drive the region USD 1.14 billion of total revenue generated from U.S. connected vehicle data. The National Association of Insurance Commissioners (NAIC) has supported insurers using telematics-based insurance schemes and has therefore encouraged insurance companies to expand their offerings of telematics-based insurance-based products that utilize data collected by connected vehicles.
• Major technology suppliers like HERE Technologies, INRIX, Verizon Connect and Smartcar are in the United States or have significant operations in the United States and help form a supportive ecosystem for the monetization of vehicle data. Rapidly increasing investment in software-defined vehicles and fleet electrification will further increase demand for real-time vehicle analytics and preventative maintenance solutions.
• Canada, the growth of connected vehicle telematics coupled with incentive programs for electric vehicles and clean transportation will continue to drive growth in the number of connected vehicles in operation in Canada. As acknowledged by the Canadian Vehicle Manufacturers’ Association (CVMA), the deployment of connected vehicles and electric vehicles is also increasing demand for battery management systems, fleet management services and vehicle health information in both commercial and public transportation fleets.

The Europe in-vehicle data monetization platforms market generated USD 1.09 billion in 2025 and is expected to grow at a CAGR of 12.9% between 2026 and 2035.

• In Europe, market growth is likely to benefit considerably from the implementation of the EU Data Act, which facilitates vehicle-generated data access for insurers, fleet managers, mobility providers, and third-party service providers. According to the ACEA, over 80% of new vehicles sold in Europe are manufactured by connected factories, providing an excellent basis for monetizing vehicle data.
• Germany is the largest European market in 2025. Germany is home to several major manufacturers, including Volkswagen, BMW, and Mercedes-Benz, who all continue to invest in connected vehicle platforms and associated software-defined vehicle technology to support data-driven business models and compliance with regulations.
• The continuing growth of telematics-based insurance programs and the growth of connected mobility services in Germany support the demand for vehicle data platforms. Guidance issued by BaFin regarding telematics-based pricing for vehicles has encouraged many insurers to increase their adoption of UBI and driver behavior analytics solutions.

The Asia Pacific in-vehicle data monetization platforms market reached USD 772 million in 2025 and is projected to grow at the fastest CAGR of 14.3% between 2026 and 2035.

• China generated USD 359 million in 2025 with a share of 46.5% of the total revenue across Asia-Pacific. Furthermore, according to the Ministry of Industry and Information Technology (MIIT) in China, the penetration of connected vehicles among new passenger cars is more than 88% which is providing an ideal environment for the large scale implementation of business models that monetize vehicle data.
• There are several leading domestic firms in China such as Baidu Apollo, Huawei, and Alibaba AliOS who are establishing connected vehicle ecosystem and working together with the local government has established favorable policies pertaining to connected cars and alternative energy vehicles which further supports the use of data platform. In addition to data platforms being used for connected cars, vehicles in China are subject to various regulations which were put in place to promote the development of local capabilities regarding data processing and analytics.
• The development of the connected vehicle market in India is mainly driven by the growing use of telematics via smartphones as well as connected mobility services. According to several industry groups, including the Automotive Component Manufacturers Association of India (ACMA) and the Society of Indian Automobile Manufacturers (SIAM), India is also experiencing increasing levels of investment in connected vehicle technologies, digitization of fleet operations and usage-based insurance models.

The Latin America in-vehicle data monetization platforms market is experiencing steady growth, supported by increasing fleet digitalization and connected mobility investments.

• With Brazil being the largest market within Latin America, the country logistics and transportation system network is a major factor behind Brazil successes. Fleet operators and insurance companies are increasingly utilizing vehicle generated data using fleet telematics, vehicle tracking, and predictive maintenance technologies.
• The National Association of Motor Vehicle Manufacturers (also known as ANFAVEA has reported that the use of connected vehicles technology will expand rapidly throughout commercial fleet markets and provide real - time vehicle monitoring and support for fleet analytics solution demand. The continued expansion of Transportation and logistics infrastructure will result in an ever increasing demand for fleet efficiency, safety and operational improvements across the region from fleet technology solutions.

The Middle East & Africa in-vehicle data monetization platforms market is gaining momentum as governments invest in smart mobility and connected transportation infrastructure.

• The UAE is emerging as a key market due to opportunity for connected vehicle data platforms and mobility analytics services is being created through government programs supporting their digital transformation, as well as by ongoing smart city initiatives, connected mobility projects, and investments in intelligent transportation systems.
• Agencies, such as the Roads and Transport Authority (RTA), continue to support connected and smart transportation solutions. This will lead to an increasing demand for vehicle tracking, traffic management, and mobility data services.
• Long-term vehicle data monetization platform demand will also be supported from the growing adoption of connected fleets, smart city projects, and advanced mobility services throughout the UAE and wider Middle East.
• Vehicle generated data will continue to be needed to support traffic optimization, mobility planning & public transport management for smart city projects expanding in Dubai and Abu Dhabi during the forecast period. The demand will increase dramatically.

In-Vehicle Data Monetization Platforms Market Share

The top 7 companies in the in-vehicle data monetization platforms industry are HERE Technologies, Harman International, Bosch, Cubic Telecom, Continental, AWS and TomTom International contribute to 62.6% of the market in 2025.

• HERE Technologies is an industry leader in the in-vehicle data monetization platform marketplace with a 19.6% global revenue share in 2025. The use of its HD mapping network with data from connected vehicle fleets allows it to leverage data for real-time mapping, traffic insights, Advanced Driver-Assistance Systems (ADAS), and Vehicle to Everything (V2X) applications, across over 200 countries.
• Harman International is supporting automotive OEMs with Connected Vehicle, Infotainment, Telematics, and Cloud-Based Data Management Solutions, Harman OTA Platform Facilitates the Collection of Vehicle Data, Vehicle Software Updates and The Use of Connected Services, All Helping Automakers Increase Their Data Monetization Potential.
• Bosch held approximately 7.9% of the in-vehicle data monetization platforms market in 2025 through its Mobility Solutions division that provides a variety of connected vehicle solutions such as fleet telematics, predictive maintenance, and traffic data analytical services. Bosch has forged strong partnerships with many of the largest global automotive OEMs and thus has an extensive customer base to deploy its vehicle data solutions.
• Cubic Telecom has developed a software-defined connected vehicle platform designed to allow automotive OEMs to connect and monetize their vehicles through several services including eSIM management. The relationships developed with both Volkswagen and Stellantis have provided Cubic with the ability to continue building on its connected car ecosystem, thereby increasing its market share in this space.
• Continental offer vehicle data management, telematics and connected vehicle software solutions through their Automotive Data Solutions transponder. They also have extensive experience with the regulatory compliance and infrastructure to facilitate the sharing of vehicle data, especially within Europe.
• Amazon Web Services is a provider of cloud infrastructure used to provide connected vehicles and monetize data, AWS assists original equipment manufacturers (OEMs) and fleet operators by collecting, processing, and analyzing vehicle data through AWS IoT FleetWise and its fleet solutions.
• TomTom International is repositioning its core traffic data business through a partnership with Microsoft to integrate TomTom location intelligence into Azure-based cloud applications. INRIX is also operating autonomously after expanding its data partnerships, it is still the leading provider of real-time traffic and road intelligence analytics to local governments, municipalities, and enterprise logistics operators.

In-Vehicle Data Monetization Platforms Market Companies

Major players operating in the in-vehicle data monetization platforms industry are:

• AWS
• Bosch Connected Mobility
• Continental
• Cubic Telecom
• Harman
• HERE Technologies
• INRIX
• Lear
• TomTom
• Verizon Connect

The market shares of leading companies vary considerably. HERE Technologies provides location-based data and mapping services while Harman provides connected vehicle and infotainment software solutions. Bosch and Continental provide telematics and predictive maintenance platforms for vehicle diagnostics and data management, which are used by automakers and fleet operators for enhanced use of their vehicle data.

Cubic Telecom provides global vehicle connections and data transfers for vehicles. In addition, Major Android and Amazon Web Services, with INRIX, Verizon Connect, Mobilisights, Smartcar, and High Mobility, provide analytic solutions, fleet management, traffic intelligence, insurance telematics, and data-access platforms to expand the market by providing new revenue streams from connected vehicles.

In-Vehicle Data Monetization Platforms Industry News

• In June 2026, Bosch ETAS released the Vehicle Software Platform Suite at Bosch Connected World to give manufacturers a way to handle vehicle software and data more efficiently and support the continued growth of the software-defined vehicle.
• In January of 2026, TomTom entered new data partnerships with other mobility and traffic management companies. These included Miovision and Kapsch TrafficCom. These partnerships allow TomTom to provide data-driven solutions in smart mobility and traffic management applications, by enabling increased access to real-time traffic and vehicle data analytics.
• In October 2025, Mobilisights, Stellantis’ Data-as-a-Service (DaaS) subsidiary dedicated to connected vehicle data services, and OCTO are joining forces to provide fleet managers, insurers, and mobility players with better ways to leverage automotive data. Mobilisights has unique access to data from 14 automotive brands.

The in-vehicle data monetization platforms market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue ($ Mn/Bn) and from 2022 to 2035, for the following segments:

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Market, By Platform 

• Embedded OEM Data Platforms
• Aftermarket & Telematics Device Platforms
• Independent Data Aggregation & Marketplace Platforms

Market, By Data Type

• Telematics & Location Data
• Driver Behavior & Usage Data
• Vehicle Health & Diagnostics Data
• Infotainment & In-Cabin Data
• ADAS & Safety Data
• Environmental & Contextual Data

Market, By Propulsion

• Internal Combustion Engine (ICE)
• Electric
• Hybrid

Market, By Application

• Usage-Based Insurance (UBI)
• Predictive Maintenance
• Fleet Management
• In-Vehicle Commerce & Advertising
• Smart Cities & Traffic Management
• Mobility-as-a-Service (MaaS)
• Others

Market, By Business Model

• Subscription-Based
• Pay-Per-Use / API-Based
• Revenue Sharing
• Data Marketplace / Exchange

The above information is provided for the following regions and countries:

• North America
  • US
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Netherlands
  • Sweden
  • Norway
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • Vietnam
  • Singapore
  • Malaysia
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Chile
• MEA
  • South Africa
  • Saudi Arabia
  • UAE