Preeti’s research covers the automotive and mobility value chain, with expertise across the following domains:
Vehicle Electrification
Extensive research and advisory expertise in vehicle electrification, covering electric vehicles, electrified powertrains, battery technologies, charging infrastructure, and related automotive components. Research evaluates technology adoption, market dynamics, competitive landscapes, regulatory developments, and investment trends, helping OEMs, Tier suppliers, and technology providers identify growth opportunities and strengthen their competitive positioning.
Commercial Vehicles
Market research and strategic consulting expertise across commercial vehicle markets, including trucks, buses, and other commercial transportation applications. Research covers production and sales trends, powertrain evolution, technology adoption, fleet modernization, regulatory developments, and demand dynamics, supporting stakeholders in assessing market opportunities and developing growth strategies across the commercial vehicle value chain.
Connected Mobility
Expertise in connected vehicle technologies and digital mobility solutions, including vehicle connectivity, telematics, connected services, and intelligent transportation ecosystems. Research examines technology trends, consumer and fleet adoption, competitive dynamics, digital transformation, and emerging business models to help clients identify opportunities across the connected mobility ecosystem.
Automotive Software
Research expertise covering automotive software, software-defined vehicles, embedded systems, vehicle operating systems, and software-enabled automotive functions. Analysis focuses on evolving software architectures, technology adoption, cybersecurity, connected services, over-the-air updates, competitive landscapes, and commercialization opportunities as automotive businesses transition toward increasingly software-driven vehicles.
Autonomous Driving
Research and technology analysis across autonomous driving, advanced driver-assistance systems (ADAS), sensing technologies, perception systems, and automated vehicle platforms. Expertise includes assessing technology maturity, adoption trends, regulatory developments, competitive positioning, and market opportunities to support strategic decisions related to technology investments, partnerships, and market entry.
Emerging Transportation Technologies
Advisory and market research expertise across emerging transportation technologies shaping the future of mobility. Research evaluates innovative vehicle technologies, intelligent transportation systems, new mobility models, alternative powertrains, automation, connectivity, and other transformative developments.
Her advisory work spans OEMs, Tier suppliers, technology providers, and investors, covering:
- Market sizing, forecasting, and demand analysis across global automotive and mobility markets
- Competitive intelligence and benchmarking
- Go-to-Market (GTM) strategy and market entry assessment
- Technology trend analysis across vehicle electrification, connected vehicles, ADAS, autonomous driving, software-defined vehicles, and digital mobility
- Business intelligence and strategic growth opportunity assessment
- Value chain, supplier, and ecosystem analysis
- Product positioning and commercialization strategy
- Custom market research and strategic consulting for OEMs, Tier suppliers, technology providers, investors, and other industry stakeholders