Humectants Market Analysis

Humectants Market Analysis

The natural humectants market held over USD 8.9 billion revenue in 2022. Plant-derived humectants are sought after due to their natural origin and eco-friendly attributes, aligning with the growing consumer preference for sustainable and environmentally friendly ingredients. Consumers perceive plant-based humectants as safer and gentler on the skin, making them popular in natural and organic cosmetics and personal care products. Some animal-based humectants are prized for their high efficacy in attracting and retaining moisture, making them valuable ingredients in skincare formulations.
 

The food and beverages segment accounted for 27% of the humectants market share in 2022. Humectants are used in the food industry to retain moisture in products, preventing them from drying out and extending shelf life. Humectants can improve the texture and mouthfeel of food and beverage products, making them more palatable to consumers. Humectants are prized for their ability to attract and retain moisture in the skin, keeping it hydrated and moisturized.
 

U.S. humectants market size was reached USD 3.5 billion in 2022. The personal care and cosmetics industry is a significant consumer of humectants in North America. Humectants are widely used in skincare products, hair care products, lotions, creams, and other formulations to attract and retain moisture, enhancing product performance and consumer appeal.