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Home improvement firms adopt numerous strategies that involve partnerships with investors, franchisors or retailers, and manufacturing brands. The industry landscape is highly fragmented, and the easy entry of new entrants keeps the market highly competitive, in terms of pricing. Specialization and vertical integration provide companies a significant competitive advantage and provide noteworthy value, strengthening their position in organic investment, mergers, or acquisitions.
For instance, in April 2019, JELD-WEN Inc. announced an agreement to acquire VPI Quality Windows, a notable vinyl window producer specializing in customized solutions for institutional, mid-rise multi-family, and hospitality projects primarily in the Western U.S. This acquisition will help the company to enhance its market share in the multi-family window market.
Prominent home improvement market players include