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The demand for plant-based and natural health ingredients has been rising as consumers seek cleaner and more sustainable options. Ingredients like plant-based proteins, herbal extracts, and natural sweeteners are gaining popularity. There has been a growing emphasis on products containing health ingredients that support immune health. Consumers are seeking ingredients like vitamins (e.g., vitamin C, vitamin D), minerals (e.g., zinc), probiotics, and antioxidants believed to boost immunity.