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Key companies operating in the market include:
Industry players are adopting several strategies including partnerships and expansion of business operations to establish their position in the competitive market. For instance, in August 2019, Immersion Corporation announced its partnership with China-based Awinic Technology to make its haptic patents and technologies available to smartphone and smart wearable manufacturers. According to the agreement, Awinic’s driver ICs will be integrated with Immersion’s haptic technology to be implemented in mobile phones and other smart wearable devices.