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Based on ingredients, the fruit-based gummies segment held over USD 6.5 billion revenue in the year 2022. They provide a portable and mess-free way to enjoy fruit flavors on the go, making them popular among busy individuals and families. Parents are also more inclined to choose fruit gummies for their children as a way to incorporate fruit into their diets in a fun and appealing manner. The fruit gummies segment is also benefiting from innovation in terms of flavors and shapes. Manufacturers are continually introducing new and exotic fruit flavors, as well as fun and eye-catching shapes, which add to their appeal, especially among children and younger consumers.
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Based on end use, the adult segment accounted for 66.4% of the gummy market share in 2022. The rise of e-commerce and DTC brands has made it easier for adults to access a wide range of gummy supplements, often with detailed product information and customer reviews, contributing to the segment's growth.
Based on distribution channel, the hypermarket and supermarket segment recorded more than 34.5% of the gummy market share in 2022. Hypermarkets and supermarkets offer one-stop shopping experiences for consumers. They provide a wide range of products, including gummies, under a single roof. Shoppers can conveniently find various gummy products, compare brands, and make their purchases in one place.
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The North America gummy market size dominated around USD 7.2 billion in 2022, driven by their popularity as a convenient and enjoyable snack or confectionery. Gummies appeal to a wide range of age groups, from children to adults, contributing to market growth. In addition, the region has witnessed a growing interest in health and wellness, which has led to the development of functional gummies containing vitamins, minerals, and supplements. These products are perceived as a healthier alternative to traditional candies, driving demand.