The growing preference for plant-based and sustainable sources of nutrition is a major trend in the infant formula DHA algae oil industry. Consumers are increasingly seeking alternatives to traditional fish oil supplements owing to concerns about overfishing and environmental sustainability. According to an article published by The Food Institute, nearly 40% of consumers are now purchasing plant-based foods. 64% claimed that they make their purchases within the vegan category several times a month and 57% of respondents said they plan to consume plant-based alternatives throughout their lives. Algae-derived DHA, being a renewable and environmentally friendly source, is therefore gaining popularity among health-conscious consumers seeking omega-3 supplementation without the ecological concerns associated with fish-based options.
Additionally, the nutrient is finding its way into various products such as infant formula, functional foods, and even pet nutrition. The versatility of DHA algae oil and its potential to cater to a diverse range of consumer needs is driving innovation. The ongoing research highlighting the benefits of DHA, particularly for cognitive health, along with product development & launches will shape the industry outlook in the coming years.