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Fruit Pulp Market Size - By Fruit Type (Mango Pulp, Banana Pulp, Guava Pulp, Papaya Pulp, Pineapple Pulp, Citrus Pulp, Berry Pulp, Apple Pulp), By Form (Frozen Pulp, Canned Pulp, Concentrated Pulp, Fresh Pulp), Application, Distribution Channel & Forecast 2023 – 2032

  • Report ID: GMI6153
  • Published Date: Jul 2023
  • Report Format: PDF

Fruit pulp Industry Analysis

Fruit Pulp Market size was valued at USD 2.4 billion in 2022 and is estimated to expand at 5.1% CAGR from 2023 to 2032. The market is closely linked to the food and beverage industry. With the continuous introduction of new products and flavors in the market, the demand for fruit pulp as a key ingredient for flavoring, coloring, and enhancing the sensory appeal of food and beverages is growing. Fruit pulp offers convenience as it can be readily used in various food and beverage applications without the need for peeling, cutting, or processing whole fruits. With changing lifestyles and busy schedules, consumers are increasingly opting for convenient food options, which drives the demand for fruit pulp.

Fruit Pulp Market

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Fruit pulp is known for its nutritional value, including vitamins, minerals, and fiber. As consumers become more health-conscious and seek natural and nutrient-rich food options, the demand for fruit pulp as a healthier ingredient in various products such as smoothies, juices, desserts, and yogurts increases.


The production and availability of fruits used for fruit pulp are often seasonal. This can lead to fluctuations in supply and prices, making it challenging to maintain a consistent and reliable supply of fruit pulp throughout the year. The fruit pulp market involves a complex supply chain that includes fruit growers, processors, distributors, and retailers. Coordinating and managing this supply chain can be challenging, particularly in terms of ensuring timely and efficient sourcing of fruits, processing, and distribution of fruit pulp.

The fruit pulp market is influenced by international trade dynamics, tariffs, import/export regulations, and currency fluctuations. Changes in trade policies and market volatility can affect the pricing, availability, and profitability of fruit pulp. Thus, the risks associated with fruit pulp may drive down the acceptance rate, further hampering the business growth.

COVID-19 Impact

Lockdowns, travel restrictions, and reduced workforce in various countries affected the availability of raw fruits and caused delays in transportation, leading to supply chain disruptions. The closure of restaurants, hotels, and other foodservice establishments during lockdowns resulted in a significant decline in demand for fruit pulp. The reduced consumption in the foodservice sector, coupled with changes in consumer behaviour and spending patterns, affected the overall demand for fruit pulp products.

The uncertainty caused by the pandemic resulted in market volatility and price fluctuations. Changes in supply and demand dynamics, currency exchange rates, and disruptions in trade contributed to price variations in the fruit pulp market. Thus, the reduced number of COVID-19 cases and implementation of subsequent strategies by government and non-government organizations is set to drive the market growth.

Fruit pulp Market Trends

Consumers are increasingly seeking natural and healthy food options, and fruit pulp fits this trend. Fruit pulp is rich in vitamins, minerals, and antioxidants, making it a desirable ingredient for various food and beverage products. The growing awareness of the health benefits associated with fruit consumption is driving the demand for fruit pulp. Convenience has become a crucial factor in consumer purchasing decisions.

Fruit pulp offers convenience as it eliminates the need for peeling, slicing, and processing fruits. Ready-to-use fruit pulp can be directly added to smoothies, desserts, yogurts, and other food products, saving time and effort for consumers. The food processing industry is witnessing significant growth globally. Fruit pulp is a vital ingredient in the production of various processed foods, including jams, jellies, ice creams, bakery products, and beverages. The expansion of the food processing sector is driving the demand for fruit pulp as a key ingredient. Thus, the growing prevalence and usages is expected to expedite the industry growth.

Fruit pulp Fruit Type Segmentation

Global Fruit Pulp  Market Size, By Fruit Type , 2021 - 2032 (USD Billion)

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The fruit pulp market from mango pulp segment held over USD 1.6 billion revenue in 2022. Mango pulp is one of the most popular and widely consumed fruit pulps. It is known for its sweet and tropical flavor and is used in various applications such as beverages, ice creams, yogurts, jams, and bakery products.

Pineapple pulp is another commonly used fruit pulp known for its tangy and tropical flavor. It is used in the production of juices, desserts, cocktails, fruit salads, and as a topping for pizzas and burgers. The market by fruit type allows manufacturers to cater to different consumer preferences and create a diverse range of fruit-based products Moreover, an increasing usage will further accelerate the segmental growth.

Fruit pulp Form Segmentation

Global Fruit Pulp Market Revenue Share, By Form, (2022)

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The frozen pulp segment accounted for 40% of the fruit pulp market in 2022. Fruit pulp in frozen form is obtained by freezing the fruit pulp after extraction. This form of fruit pulp retains the natural flavor, color, and nutritional properties of the fruit. Frozen fruit pulp is widely used in the production of frozen desserts, ice creams, sorbets, and popsicles. The demand for frozen fruit pulp is driven by its longer shelf life, ease of storage, and preservation of fruit characteristics. The choice of fruit pulp form depends on factors such as the intended application, product formulation, processing requirements, and consumer preferences.

Fruit pulp Application Segmentation

The fruit pulp market from beverages segment is anticipated to grow at 4.6% CAGR through 2032. Fruit pulp is extensively used in the production of fruit juices, nectars, fruit-based drinks, smoothies, and cocktails. The demand for fruit pulp in the beverage industry is driven by consumer preferences for natural and fruit-flavored beverages, as well as the desire for nutritional and refreshing drink options. Thus, the high-quality services and growing usage of Fruit pulp at food centres are anticipated to expedite the business growth.

Fruit pulp Distribution Channel Segmentation

The supermarkets held the dominant fruit pulp market share in 2022. Supermarkets and hypermarkets are major retail channels for fruit pulp products. The demand for fruit pulp in these channels is driven by factors such as convenience, one-stop shopping experience, and the availability of a wide range of food and beverage products. Consumers often prefer to purchase fruit pulp along with other groceries, making supermarkets and hypermarkets an important distribution channel.

Fruit Pulp Regional Analysis

U.S. Fruit Pulp Market Size, Market Revenue, 2021 - 2032 (USD Billion)

U.S. fruit pulp market size dominated around USD 1.8 billion in 2022. Consumers in North America are increasingly seeking healthier food options, including those made from natural and minimally processed ingredients. Fruit pulp, with its high nutritional value and natural fruit flavors, aligns well with this consumer preference. The market is driven by the growing interest in incorporating nutritious and natural ingredients into various food and beverage products. The increasing adoption of plant-based and vegan diets in North America has positively impacted the market.

Fruit pulp Industry Leaders

Some of the major companies operating in the fruit pulp market are Döhler GmbH, AGRANA Fruit, Kiril Mischeff Ltd, SunOpta Inc, SVZ International B.V, Nestlé S.A. These companies focus on strategic partnerships, new product launch & commercialization for market expansion. Furthermore, these companies are heavily investing in research that allows them to introduce innovative products and garner maximum revenue in the market.

Fruit pulp Industry News

  • On 21st March 2023, PepsiCo announced a $216 million multi-year investment in long-term, strategic partnership agreements with three of the most well-known farmer-facing organizations – Practical Farmers of Iowa (PFI), Soil and Water Outcomes Fund (SWOF), and the Illinois Corn Growers Association (ICGA) – to drive adoption of regenerative agriculture practices across the United States.
  • In April, 2019, PepsiCo has introduced fruit-flavored variations in berry, lime, and mango.

This fruit pulp market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Billion & Kilo Tons from 2018 to 2032, for the following segments:

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Market, By Fruit Type

  • Mango Pulp
  • Banana Pulp
  • Guava Pulp
  • Papaya Pulp
  • Pineapple Pulp
  • Citrus Pulp 
    • Orange
    • Lemon
    • Lime
  • Berry Pulp 
    • Strawberry
    •  Blueberry
    • Raspberry
  • Apple Pulp
  • Other

Market, By Form

  • Frozen Pulp
  • Canned Pulp
  • Concentrated Pulp
  • Fresh Pulp

Market, By Application

  • Beverages
  • Dairy Products
  • Desserts and Confectionery
  • Bakery and Snacks
  • Baby Food
  • Sauces and Dressings
  • Ice Cream and Sorbets
  • Others

Market, By Distribution Channel

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Online Retailers
  • Foodservice Providers
  •  Others

The above information has been provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Spain
    • Italy
    • Russia
  • Asia Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
    • Indonesia
    • Philippines
    • Malaysia 
  • Latin America
    • Brazil
    • Mexico
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE


Authors: Kiran Pulidindi, Kunal Ahuja

Frequently Asked Questions (FAQ) :

The market size of fruit pulp was reached USD 2.4 billion in 2022 and is set to cross USD 3.95 billion by the end of 2032, driven by the continuous introduction of new products and flavors in the food sector.

U.S. market share reached USD 1.8 billion in 2022 and is estimated to grow at significant pace from 2023-2032, led by the increasing need for healthier food options, including natural and minimally processed ingredients.

Mango fruit pulp industry size crossed USD 1.6 billion in 2022 and will expand exponentially through 2032, due to increasing application in beverages, ice creams, yogurts, jams, and bakery products.

The frozen form segment held around 40% of the fruit pulp market share in 2022, owing to widespread usage in the production of frozen desserts, ice creams, sorbets, and popsicles.

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Premium Report Details

  • Base Year: 2022
  • Companies covered: 15
  • Tables & Figures: 250
  • Countries covered: 21
  • Pages: 220
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