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Based on product, the natural products segment dominated around USD 8.73 billion revenue in 2023. Adjuvants are critical components designed to improve the performance of pesticides and herbicides. Natural flavors, derived from real food sources such as fruits, vegetables, spices, and herbs, have witnessed a significant surge in popularity. This shift is largely attributed to the rising consumer preference for clean-label products, as natural flavors are perceived as healthier and more authentic. The market share for natural flavors has expanded as food manufacturers respond to the demand for products free from synthetic additives.
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Based on application, the bakery segment accounted for 37.97% of the food flavors & enhancers market share in 2023. Beverages constitute another substantial market share, as the industry responds to evolving consumer preferences for innovative and refreshing drink options. From carbonated beverages to functional drinks, the incorporation of flavors plays a pivotal role in attracting consumers.
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North American food flavors & enhancers market size held over USD 2.92 billion in 2023. The region's market dominance is attributed to the robust demand for innovative and diverse flavors in the well-established food and beverage industry. North American consumers exhibit a strong inclination toward novel taste experiences, prompting manufacturers to invest in research and development for unique flavor formulations. The presence of a sophisticated and discerning consumer base further fuels the demand for both natural and artificial flavors, contributing to the overall market growth.
Additionally, the region's thriving bakery and confectionery sector plays a pivotal role in the consumption of flavors and enhancers, with consumers seeking indulgent and premium taste profiles. The food & nutrition segment also experiences substantial growth in North America, aligning with the increasing focus on health and wellness, driving the incorporation of flavors into nutritional products.