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The emergence of fintech analytics startups is driving the financial analytics industry by injecting innovation and competition. For instance, in July 2023, Dobin, a FinTech startup based in Singapore, has recently debuted as the pioneer in Southeast Asia to employ open finance and advanced data analytics. This innovative approach aims to provide users with a consolidated perspective of their financial matters, generate anonymized customer insights, and enable users to extract meaningful value from their financial data. These upcoming startups are creating competition among other financial analytics vendors and spurring overall market growth and encouraging more widespread adoption of sophisticated financial analytics solutions.