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Facial Cleanser Market Trends

Report ID: GMI8949
Published Date: Apr 2024
Report Format: PDF

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Facial Cleanser Market Trends

Clean beauty, characterized by products formulated with natural, organic, and non-toxic ingredients, is gaining traction among consumers. In response, facial cleanser brands are emphasizing clean formulations free from harsh chemicals, parabens, sulfates, and artificial fragrances to cater to the growing demand for safer and more sustainable skincare options. Increasing awareness of environmental issues has led to a demand for sustainable packaging solutions in the skincare industry.

Facial cleanser brands are adopting eco-friendly packaging materials such as recyclable plastics, glass bottles, and compostable packaging to reduce waste and minimize their environmental footprint. Hybrid cleansing products, such as cleansing oils, balms, and micellar waters, are gaining popularity for their ability to remove makeup, dirt, and impurities while providing skincare benefits. These multifunctional cleansers offer gentle yet effective cleansing without stripping the skin of its natural moisture, appealing to consumers seeking simplicity and efficiency in their skincare routines.

Authors: Avinash Singh, Sunita Singh

Frequently Asked Questions (FAQ) :

Facial cleanser industry size recorded USD 13.1 billion in 2023 and will grow at a 5.8% CAGR between 2024 and 2032 owing to increasing awareness and emphasis on skincare routines and personal hygiene coupled with the innovations in formulations.

The gel segment secured 39% revenue share in 2023, attributed to their refreshing and non-greasy texture and ability to remove impurities without drying the skin.

North America facial cleanser industry size was USD 3.8 billion in 2023 and will register USD 6.3 billion by 2032, driven by region's robust skincare industry, coupled with a growing awareness of the importance of skincare and a preference for natural ingredients.

Prominent leaders in the facial cleanser industry are Avon Products, Inc., Beiersdorf AG, Coty Inc., Estée Lauder Companies, Johnson & Johnson, Kao Corporation, L'Oréal, Mary Kay Inc., Neutrogena Corporation, Olay, Procter & Gamble, Shiseido Company, The Body Shop International Limited, Unilever among others.