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Event Management Software Market Trends

Report ID: GMI6679
Published Date: Sep 2023
Report Format: PDF

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Event Management Software Market Trends

The increasing demand for digitization in event planning and management processes is a significant factor fueling the event management software industry. As businesses & organizations prioritize efficiency and engagement, they seek comprehensive digital solutions to streamline event operations. Event management software offers a centralized platform for tasks such as attendee registration, ticketing, marketing, and analytics.

Digitization enhances accessibility, making event planning more convenient for organizers and attendees alike. It enables real-time updates, mobile app integrations, and virtual event capabilities, catering to the evolving needs of modern events. Moreover, data-driven insights derived from digitized processes enable organizers to optimize event strategies, improve attendee experiences, and achieve better returns on investment. This growing trend toward digitization is fostering innovation in the market, driving its continued growth.

The trend of AI-powered networking in the event management software market is transforming how attendees connect and interact during events. AI algorithms analyze attendee profiles, preferences, and behavior to intelligently match participants with relevant contacts, fostering meaningful connections. Attendees receive personalized recommendations for networking, sessions, and exhibitors, optimizing their event experience. This trend enhances attendee satisfaction and helps event organizers deliver more value to participants. AI-driven networking is becoming a crucial feature in event management software, driving engagement and making events more productive & enjoyable for all involved.

Authors: Preeti Wadhwani

Frequently Asked Questions (FAQ) :

The market size of event management software reached USD 7.6 billion in 2023 and is set to grow at 13% CAGR from 2024 to 2032, due to the rising shift toward remote & hybrid events worldwide.

The event organizers and planners application segment held over 40% of the market share in 2023, on account of its widespread usage in several event requirements, such as attendee registration, ticketing, scheduling, and marketing automation.

North America registered over 42% of the market share in 2023, owing to the prominent presence of well-established event management sector in the region.

EMS Software LLC, Whova, Active Network LLC, Zoho Corporation Pvt. Ltd., and Hopin. are some of the major event management software companies worldwide.