Consumers are increasingly turning to natural remedies for health and wellness purposes. Eucalyptus oil's potential benefits for respiratory health, muscle pain relief, and aromatherapy align with this trend. Aromatherapy's popularity continues to grow, with eucalyptus oil being a sought-after essential oil for its invigorating and soothing properties. Consumers are becoming more conscious of the environmental and ethical aspects of products they purchase. Brands that emphasize sustainable sourcing and ethical practices in eucalyptus oil production are gaining traction.