E-commerce Platform Market Share

E-commerce Platform Market Share

eBay and SAP are dominant players holding 17% market share, each leveraging distinct strengths to maintain market leadership. eBay, with its vast online marketplace, offers a platform where millions of buyers and sellers can engage in transactions across a wide range of product categories. Its user-friendly interface, robust seller tools, and global reach make it a preferred choice for both individual sellers and businesses seeking to tap into a large customer base.
 

For instance, in September 2023, eBay introduced a luxury fashion consignment service, partnering with expert seller, Linda Lightman. This move is aimed at competing with consignment-driven apparel resellers including The RealReal and ThredUp, offering users the convenience of selling pre-owned designer handbags. The service plans to expand its offerings to include additional categories in the future.
 

SAP's e-commerce platform solutions cater to businesses of all sizes, offering comprehensive tools for managing online sales, inventory, and customer relationships. With its integrated suite of Enterprise Resource Planning (ERP) software, SAP enables businesses to streamline operations, optimize supply chain management, and deliver personalized customer experiences. Its scalable and customizable solutions are preferred by large enterprises looking to establish a robust online presence and accelerate digital transformation.
 

E-commerce Platform Market Companies

Major companies operating in the e-commerce platform industry are:

• Shopify
• eBay
• Squarespace
• Bigcommerce
• Amazon
• Adobecommerce
• SAP
• Oracle
• Salesforce
• Woocommerce
• Opencart
• Wix