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The cereals product accounted for USD 630.8 million in 2022. For staple crops like wheat, corn, rice, and soybeans, the demand for custom selected seeds is driven by farmers' need to maximize yield potential and profitability. Consumer preferences for unique and exotic produce drive the demand for custom selected seeds of specialty fruits and vegetables. Traits such as flavor, color, size, and nutritional content are crucial factors influencing the demand.
Based on application, the herbicide tolerant segment held approximately 40% share of the custom selected seed market in 2022 and is expected to showcase lucrative pace by 2032. Custom selected seeds with herbicide tolerance traits allow for weed management using specific herbicides, making weed control more effective for farmers. Custom selected seeds with pest-resistant traits are in demand as they offer natural protection against pests.
Treated seeds segment is slated to register gains at nearly 6.2% through 2032. Biological seed treatments involve applying beneficial microorganisms to seeds to promote growth, nutrient uptake, and disease resistance. Custom selected seeds with biological treatments are favored by growers adopting sustainable and natural pest control methods.
Bulk packaging segment acquired a major share in 2022 and is estimated to gain traction during 2023 and 2032. Offering custom selected seeds in bulk packaging caters to the needs of individual gardeners and commercial growers, driving demand from diverse customer segments.
Farmers segment captured the dominant share of custom selected seed market in 2022 and is set to expand at a commendable pace by 2032. Farmers and growers seek custom selected seeds tailored to their specific crop preferences, climate conditions, and farming practices. Traits like disease resistance, high yield potential, and drought tolerance are essential for optimizing productivity and profitability.
Direct sales segment captured the dominant market share in 2022 and is anticipated to grow through 2032. Some seed companies engage in direct sales to customers, offering custom selected seeds through catalogs, websites, or mail order. The demand is driven by the company's reputation, product quality, and unique seed offerings.
U.S. dominated the North American region with majority market share and a revenue of USD 400.3 million in 2022 and is projected to expand at a significant pace from 2023-2032. North America has a diverse range of crops, including specialty crops like fruits, vegetables, and niche products. Demand for custom selected seeds with specific traits that cater to these specialty crops is high.