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Increasing demand for curcumin-based products in the dietary supplement sector is a prominent trend. Rising awareness and health-consciousness are driving the consumers toward natural and plant-based foods. Curcumin is further used in functional foods and beverages as consumers look for natural supplements to enhance the immune system and control inflammatory conditions. All these factors push the product demand with the prevailing interest in preventive health measures.
Curcumin was earlier being used in traditional cuisine and herbal medicine and it is now finding its way into the non-food sectors. It is specifically being used in cosmetic and personal care industry owing to its anti-inflammatory properties. The product is also vividly used in pharmaceuticals, pet supplements and as natural colorants showing its adaptability and versatility in several industries.
Additionally, the rising R&D activities act as a significant trend in the curcumin market growth. Both the academia and industry players are investing in the research to improve the bioavailability of it, explore new delivery methods and introduce new formulations. For instance, Indian Association for the Cultivation of Science, have developed a novel method by which curcumin can be combined into drug nano formulations. Similar studies will address some of the limitations linked to the stability of the product thus increasing its possible applications, shaping the curcumin industry dynamics.