Blueberry Ingredient Market Analysis

Blueberry Ingredient Market Analysis

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Based on ingredient type, the powder form segment dominated around USD 1.09 billion revenue in 2022. Blueberries are often regarded as a nutritional powerhouse due to their high levels of antioxidants, vitamins, and fiber. Fresh blueberries have gained appeal as a diverse and delicious alternative as customers focus healthy eating habits and seek for natural, nutrient-dense meals. Blueberry intake has increased due to rising awareness of the multiple health benefits linked with regular eating, including cognitive and cardiovascular benefits.
 

Based on application, the food & beverages segment accounted for 45.5% of the blueberry ingredient market share in 2022, due to the growing consumer focus on health and wellbeing. Blueberries are becoming a popular component in several food and beverage items due to their high antioxidant content and nutritional value. As consumers place a greater emphasis on natural and functional ingredients, the versatile profile of blueberry ingredients, which includes flavor, color, and health-promoting properties, makes them a popular choice for manufacturers looking to improve the nutritional value and appeal of their products.
 

Based on distribution channel, the blueberry ingredient market from hypermarkets/supermarkets segment is anticipated to grow at 8.1% CAGR through 2032, propelled by the growing consumer preference for healthy and natural products, and hypermarkets/supermarkets play a pivotal role in meeting this demand. These large retail outlets offer a wide array of food products, including those containing blueberry ingredients, providing consumers with convenient access to a diverse range of options. The expansive shelf space and strategic placement of blueberry-infused products in hypermarkets and supermarkets contribute to increased visibility and consumer awareness.
 

North America blueberry ingredient market size held over USD 895.5 million in 2022, led by several causes, the most significant of which is increased consumer awareness of the health advantages associated with blueberries. The growing emphasis on health and wellbeing, along with a growing preference for natural and clean label ingredients, has resulted in increased demand for blueberry-infused products in the food and beverage sector. Furthermore, the adaptability of blueberry components, which may be found in beverages, snacks, and baked products, corresponds with changing customer demands for tasty and healthful options.