Baobab Ingredient Market Share

Baobab Ingredient Market Share

Global baobab ingredient market share is highly competitive and moderately fragmented with key industry participants including :

• Baobab Fruit Company
• Atacora
• Organic Africa
• Aduna Limited.

Companies are investing heavily in research activities to innovate new products, retain their existing consumer base and capture higher market share.
 

Companies are expanding their regional presence in Africa and Madagascar to make procurement easy for raw material. Manufacturers are launching campaigns to get shopper engagement in their product by organizing seminars for its health benefits.