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The automotive interior materials industry will experience intense competition in the coming years owing to the implementation of aggressive strategies, such as focused research & development activities, new product developments, acquisitions, etc., by major product manufacturers to gain a competitive advantage in the market. In October 2017, Stahl acquired BASF’s leather chemical business, thus acquiring chemical expertise for its leather chemical business and enabling significant expansion in its offerings. In May 2018, SABIC launched its PP compounds portfolio, especially for automotive interior applications, strengthening its market position.
Key automotive interior materials market participants are
Major automotive manufacturers enter long-term supply agreements with these players to ensure the continuous supply of interior materials.