Automotive Infotainment Market Analysis

Automotive Infotainment Market Analysis

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Based on distribution channel, the OEM segment accounted for 75% of the market share in 2023. OEM infotainment systems are often well integrated with the vehicle, providing smooth compatibility and dependable performance. Established automakers benefit from existing brand trust and customer loyalty, giving them an edge in the market compared to aftermarket wholesalers.
 

Also, the rise of electric vehicles (EVs) and autonomous driving technologies reshapes the automotive infotainment landscape. OEMs integrate infotainment systems with EV-specific features such as energy management, charging station navigation, and vehicle-to-grid (V2G) connectivity. In autonomous vehicles, infotainment systems play a crucial role in providing entertainment, productivity, and connectivity options to passengers.
 

Based on vehicle, the passenger cars segment recorded around 78% of the automotive infotainment market share in 2023. The passenger cars segment accounts for the highest production and a larger sales volume compared to other segments, boosting demand for infotainment systems. Passenger cars are often associated with a more premium and feature-rich experience with infotainment being a key element as it offers extra functionalities. Passenger cars offer features, such as navigation, hands-free communication, driver assistance features including ADAS, and music & entertainment integration, propelling the market growth.
 

Asia Pacific automotive infotainment market accounted for 45% of the revenue share in 2023. The region will witness rapid economic growth, giving rise to disposable income and increasing vehicle ownership. These factors raise the demand for in-car features such as infotainment systems. Also, with the wide adoption of smartphones across Asia Pacific, consumers expect seamless integration between their mobile devices and in-car infotainment systems. This creates a demand for infotainment solutions that support various features, such as smartphone mirroring, app integration, and voice control, enabling drivers to access their favorite apps and services while on the road.