Automotive Decorative Exterior Trim Market Share

Automotive Decorative Exterior Trim Market Share

Automotive decorative exterior trim market participants are :

• Altuglass International
• CIE Automotive
• MVC
• Takata
• Trinseo
• Magna International
• Dura Automotive systems
• SRG Global, Inc.

Manufacturers operate in a highly competitive environment competing at both OEM and aftermarket levels. Continuous innovations in materials, design, and manufacturing processes intensify the industry rivalry. Manufacturers are engaged in M&A activities for their product growth and regional expansion. Product manufacturers operate with OEMs, tier-1 suppliers, and independently to establish themselves in the automotive decorative exterior trim market.
 

Manufacturers are implementing various marketing strategies that includes social media marketing, print media, and automobile exhibition to increase the product penetration and consumer awareness thereby boosting the product demand. Various dealers of the product creating their own brand with a range of accessories are expected to further increase the competition during the forecast period.