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Key features comprising the ability to eliminate the standby heat loss in comparison to the traditional heaters, space-saving and enhanced energy-efficiency will augment the product penetration. Ongoing infrastructural developments in line with increasing consumer spending owing to improved living standards will drive the business outlook. Shifting consumer preference to efficient designs that provide hot water while minimizing energy consumption and reduce utility bills will propel the product demand. Mandatory requirements of manufacturers to meet with specific efficiency criteria will drive the product innovation and development, thereby augmenting the business landscape.