Asia Pacific Biosurfactants Market Analysis

Asia Pacific Biosurfactants Market Analysis

Application market segmentation includes oilfield chemicals, household detergents, industrial cleaners, personal care, agricultural chemicals, food processing and textiles. According to market statistics, Asia Pacific biosurfactants product market opportunities is being witnessed due to extensive MES utilization in household detergent application as it has accounted for maximum revenue market share of nearly 55.5% in 2018.
 

Rising demand for clean label products for minimal environmental impact will foster demand for Asia Pacific biosurfactants. These products are majorly utilized for household detergents manufacturing including hard surface cleaners, hand dishwash detergents, bottle washing, bathroom cleaners, owing to its water-soluble properties and compatibility with surfactants.
 

According to market analysis, Asia Pacific biosurfactants product growth is attributed to growing household detergents demand in the region owing to escalating washing machine penetration. Asia Pacific biosurfactants market demand is also driven by shifting consumer preferences towards hygiene, rapid urbanization and easy product availability.
 

In Asia Pacific biosurfactants industry, market players are engaged in developing innovative sustainable biosurfactants to accelerate cleaning performance in home care and detergents product. For instance, in April 2019, Evonik corporation announced product launch of its new product under their cleaning solutions product line named as REWOFERM SL ONE. 
 

This product is first biosurfactant offered by Evonik for enhancement of cleaning performance in household detergents. REWOFERM SL ONE is biodegradable under aerobic & anaerobic conditions and mild surfactant to skin, thus enabling to the company to cater wider customer base and attain stronger market share.
 

Asia Pacific biosurfactants study analyses sorbiton esters for personal care products manufacturing to be fastest growing product at over 4.6% CAGR than others. Sorbiton based Asia Pacific biosurfactants demand is primarily due to growing consumer inclination towards clean labelled personal care products. Sorbiton esters based biosurfactants market demand is due to its enhanced utilization in personal care products manufacturing owing to beneficial attributes including high biodegradability, nontoxic and making it skin friendly.
 

According to market trends, widening biosurfactants market opportunities is primarily due to booming beauty and personal care products market demand, rising count of working women, and growing purchase parity among population. Other driving factors for industry growth is backed on shifting consumer preferences towards organic personal care products owing to allergic reactions caused by synthetic additives.