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Based on consumer group, the market is divided into men and women. The men segment is expected to grow at a CAGR of around 4.5% during the forecast period. The men segment is estimated to grow in the aqua gym equipment industry due to the shifting fitness landscape. Men are increasingly recognizing the benefits of low-impact aquatic workouts for building strength, improving cardiovascular health, and aiding in recovery. As traditional stereotypes surrounding exercise break down, more men are embracing the versatility and effectiveness of aqua gym equipment, driving product demand. Furthermore, targeted marketing and tailored equipment options are likely to cater specifically to the fitness needs of men, further fueling market expansion.
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Based on distribution channel, the market is categorized into online retailers, supermarkets & hypermarkets, and specialty stores. The supermarkets & hypermarkets segment was valued at over USD 220 million in 2022. Supermarkets & hypermarkets are anticipated to witness growth in the aqua gym equipment market as they offer a convenient & comprehensive shopping experience. These retail outlets often allocate dedicated sections for fitness equipment including aqua gym gears, making it easily accessible to a broad consumer base. Additionally, the rising health & fitness awareness among consumers is also prompting supermarkets & hypermarkets to expand their fitness equipment offerings, thereby catering to the growing demand for aqua gym equipment as part of the holistic fitness regimen. This retail channel provides a one-stop shop for fitness enthusiasts, fostering market growth.
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North America held a dominant market share of over 40% in 2022. North America has a well-established fitness culture with a growing awareness about the benefits of aquatic exercise. As health & wellness gains prominence, consumers will increasingly turn to low-impact water workouts. Innovative technologies and digital integrations are driving the adoption of aqua gym equipment. Moreover, the region's aging population is seeking therapeutic aqua fitness options. With a robust infrastructure of fitness facilities, retail outlets, and online channels, North America is providing a fertile ground for market expansion.