Alpha Hydroxy Acid Market Size

Alpha Hydroxy Acid Market Size

Alpha Hydroxy Acid (AHA) Market size exceeded USD 1.2 Billion in 2021 and is estimated to grow at over 8.5% CAGR from 2022 to 2028. Increasing usage of alpha hydroxy acid in hair care products will positively drive the global market growth during the forecast period.

To get key market trends

  Download Free Sample

AHAs are commonly found in shampoos and conditioners for their cleansing, conditioning, moisturising, and detangling properties. They are ideal for use in shampoos because they help remove dirt, pollutants, and particles from hair while retaining moisture. Hair care applications will see increased growth as a result of rising consumer interest in self-care and grooming activities, which will drive the AHA market demand. Hair fall prevention by creating lubricity, allowing for easier detangling, and protecting hair from styling tools is expected to drive industry growth.

According to Euromonitor, the global hair care industry grossed USD 75 million in 2020 and is expected to register double digit growth in next five years thus fueling the alpha hydroxy demand. New product developments and technological advancements such as social commerce, digital diagnosis, and E-makeup have boosted the business demand for personal care products thus it will be expected to drive the alpha-hydroxy acid market share during the forecast period. The strong outlook in the skincare, haircare, makeup, and fragrance industry has propelled the demand for alpha hydroxy acid. Furthermore, an improved lifestyle with increasing consciousness about looks among people will drive global market size.

Preventing the signs of premature aging, increased elastin & collagen production and improved blood circulation are important factors driving the demand for the AHA products. Increasing pollution levels along with unhealthy food routines leads to skin issues which is expected to boost the cosmetic consumption thus providing a positive outlook for the market expansion. Additionally, global warming effects have boosted demand for skincare products such as suncreen lotions, creams, serums, and others which has escalated the demand for alpha hydroxy acid cross the globe. Technological advances in cosmetic products combined with advanced exfoliative and toxic measures have improved the alpha hydroxy acid market size.

Increased dermatologic consumption with a high concentration of AHA especially in weaving has encouraged the growth of the industry. Favorable socioeconomic conditions especially in developing parts of the world have increased the demand for the alpha hydroxy acid industry. Increased consumer awareness of personal appearance adjustments coupled with changing income trends are major factors that support regional industry demand.

The outbreak of the COVID-19 pandemic is credited with accelerating E-commerce acquisition. Beauty shoppers are moving online, and, as stores begin to reopen, many have chosen to stay online. E-commerce has been the lifeline of the industry affected by the epidemic. D2C products and pure digital platforms have met with increasing popularity and purchase. Moreover, the epidemic has had a positive impact on the packaging industry. Food & beverage application witnessed a huge demand during the outbreak of the pandemic to maintain safety & hygiene thus it will boost the market expansion during the forecast period.