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Adventure Tourism Market Analysis

  • Report ID: GMI8396
  • Published Date: Mar 2024
  • Report Format: PDF

Adventure Tourism Market Analysis

Based on type, the market is divided into hard and soft. The soft segment held over 65% of the market share in 2023. Soft adventure tourism is gaining momentum due to its accessibility and emphasis on safety and comfort. Unlike more physically demanding activities, soft adventures cater to a broader range of participants, including families and individuals with varying fitness levels. These experiences prioritize safety measures and are often guided by professionals, providing participants with a sense of security while still offering an element of excitement.


Moreover, soft adventure activities offer amenities such as comfortable accommodations and transportation, ensuring that travelers can enjoy their experiences without sacrificing comfort or convenience, thus appealing to a wider audience seeking accessible yet thrilling travel experiences.


Adventure Tourism Market Share, By Booking Mode, 2023

Based on booking mode, the market is categorized into travel agent, individuals, event planners. The individuals segment accounted for 42.5% of the adventure tourism market share in 2023. The increasing demand for personalized travel services is driving growth in the individual booking mode within the market. Travelers seek customized experiences tailored to their preferences, interests, and schedules, prompting a shift towards booking individualized adventures rather than pre-packaged tours.


For instance, in August 2023, Club Resorto Vacations Private Limited, an innovative travel firm headquartered in New Delhi, has introduced its newest travel platform, travel.clubresorto.com. With advanced functionalities, the portal facilitates the storage and analysis of individual travel preferences. This capability empowers us to offer tailored recommendations for exclusive deals and packages, addressing the unique needs of each individual traveler.


Europe Adventure Tourism Market Size, 2022 -2032, (USD Billion)

Europe adventure tourism market recorded around 39% of the revenue share in 2023, propelled by its diverse landscape and established infrastructure. The continent offers a plethora of adventure activities thanks to its varied terrain, including mountains, forests, coastlines, and rivers, attracting outdoor enthusiasts seeking diverse experiences such as hiking, skiing, cycling, and water sports. Furthermore, Europe's well-developed tourism infrastructure, comprising extensive networks of trails, accommodations, transportation, and adventure tour operators, facilitates easy access to these activities, making it convenient for travelers to embark on adventurous journeys across the continent.

Authors: Preeti Wadhwani, Aishvarya Ambekar

Frequently Asked Questions (FAQ) :

The market size of adventure tourism reached USD 483.3 billion in 2023 and is set to witness 15.2% CAGR between 2024 and 2032, attributed to the increasing investments to enhance adventure tourism, facilitating the development of infrastructure, such as improved trails, accommodations, and recreational facilities.

The soft adventure tourism segment accounted for a market share of over 65% in 2023, due to its accessibility, and emphasis on safety & comfort.

Europe market share was over 39% in 2023, propelled by the diverse landscape and established infrastructure in the region.

Austin Adventures, Inc., Butterfield & Robinson Inc., Desert Adventures, Discovery Nomads, G Adventures, Arabian Advetures, Get you Guide, Big Bus Tours, Geographic Expeditions Inc., and Intrepid Group, ltd.

Adventure Tourism Market Scope

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Premium Report Details

  • Base Year: 2023
  • Companies covered: 16
  • Tables & Figures: 320
  • Countries covered: 25
  • Pages: 220
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