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Hand Blender Market - By Product Type (Electric, Non-Electric), By Material (Stainless Steel, Plastic, Others), By Attachment (Single Attachment, Multiple Attachment), By Electric Watt (Below 249w, 250-499w, 500-749w, above 750w), By End-Use, By Distribution Channel, Forecast 2024 – 2032

  • Report ID: GMI10081
  • Published Date: Jul 2024
  • Report Format: PDF

Hand Blender Market Size

Hand Blender Market size was valued at USD 320.6 billion in 2023 and is anticipated to register a CAGR of 7.6% between 2024 and 2032. A hand blender is a kitchen appliance which is used for tasks such as blending and mixing the various food items in a container. Hand blenders have a compact design with a detachable blade, making it easy to blend various food items.

Hand Blender Market

The market is rapidly evolving, driven by a confluence of factors including rising disposable income, increasing preference for wide range of blender options, and growing consumer spending on kitchen appliances.  The industry has witnessed increased demand for high quality kitchen appliances which are efficient and user friendly, contributing to the overall growth of the hand blender market.

Additionally, hand blenders offer convenience and time saving while cooking, making them attractive e for consumers with busy lifestyles. Hand blenders have a compact design which helps in simplifying their use in blending and mixing, reducing overall cooking time.

A major challenge for the hand blenders market is the availability of alternatives such immersion blenders. Immersion blenders, also known as stick blenders, provide extended blending capabilities, making them ideal for use in larger containers or pots. They are more versatile in handling larger volumes of blending. Manufacturers must continuously innovate and upgrade their products to remain competitive in the market.

Hand Blender Market Trends

Manufacturers are coming up with innovative technologies, such as anti-splash technology, which helps in minimizing the wastage of food during the blending process. Click fit technology allows consumers to easily switch between blending and other features such as chopping, making hand blenders a convenient kitchen appliance to use.

Industry players are launching smart and innovative features with their products to remain competitive in the market.  For instance, Kent launched a hand blender with variable five speed controls and multiple beaters and dough hooks, which can help in efficient cooking.

Hand Blender Market Analysis

Hand Blender Market Size, By Product Type, 2021 – 2032, (USD Billion)

Based on product type, the market is segmented into nonelectric and electric. Electric hand blenders dominated the market in 2023, generating a revenue exceeding USD 280 billion, which is expected to surpass USD 550 billion by 2032. This dominance can be attributed to the efficiency and versatility of electric hand blenders, which provide consistent performance and variable speed controls.

Hand Blender Market Revenue Share, By Material type (2023)

Based on the material type, the hand blender market is segmented into stainless steel and plastic. The stainless-steel segment dominated the market in 2023, generating a revenue of USD 185.4 billion and is expected to reach more than USD 360.3 Billion by 2032. These are highly durable and feature anti-corrosion properties, thereby ensuring longer period pf use. Stainless steel not only offers strength and stability but also excels at blending tough ingredients.

Asia Pacific Hand Blender Market Value Size, 2021 – 2032, (USD Billion)

Asia Pacific emerged as the dominant region, generating a substantial revenue of USD 106.8 billion in 2023, which is expected to reach USD 212.8 billion by 2032. The region has a rapidly growing population base which is further driving the demand for convenient kitchen products and appliances. Asia Pacific is also known as a manufacturing hub for kitchen appliances, which leads to lower productions costs. Moreover, Asia Pacific has a strong distribution network which helps in catering to both domestic and international markets.

North America: The U.S. dominated the North America hand blender market with a revenue of around USD 62.27 billion in 2023. The U.S. plays a leading role in innovation, and domestic manufacturers consistently pioneer new technologies for attracting customers

Europe: Germany led the Europe market with a revenue of around USD 16.25 billion in 2023 which is expected to reach around USD 31.6 billion by 2032, growing at a CAGR of 7.8%. Germany has a strong manufacturing base for kitchen appliances, including hand blenders.

Asia Pacific: China dominated the Asia Pacific hand blender market with revenue of around USD 34.34 billion in 2023 which is expected to reach around USD 69.78 billion by 2032. The country boasts a sizable consumer market with a high demand for kitchen appliances, particularly smart products like hand blenders. Lower production costs due to economies of scale in China allows local manufacturers to offer products at competitive prices.

Hand Blender Market Share

Hand Blender Market Company Share Analysis (2023)

The hand blender industry is fragmented, with major players such as Breville, Braun, Philips, KitchenAid and Cuisinart holding a market share of 10-15% in 2023. Manufacturers are adopting strategic measures, such as mergers, acquisitions, partnerships, and collaborations, to meet the growing consumer demand and consolidate their position in the market.

Hand Blender Market Companies

Major players operating in the hand blender industry include:

  • AB Electrolux
  • Braun
  • Braun GmbH
  • Breville
  • BSH Hausgeräte GmbH
  • Conair Corporation
  • Cuisinart
  • Groupe SEB
  • Hamilton Beach Brands Holding Company
  • KitchenAid
  • Koninklijke Philips N.V.
  • Panasonic Corporation
  • Philips
  • Sunbeam Products, Inc.
  • Whirlpool Corporation

Hand Blender Industry News

  • In April 2024, Whirlpool corporation announced their acquisition of arcelik. The arcelik earning would 74% entity and whirlpool corporation would be 25 %
  • In September 2023, KitchenAid launched the KitchenAid go cordless system. This includes a hand blender, mixer, food chopper and coffee grinder.
  • In May 2021, Conair Corporation was acquired by American Securities LLC.

The hand blender market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Billion) from 2021 to 2032, for the following segments:

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Market, By Product Type

  • Non-Electric
  • Electric
    • Corded
    • Cordless

Market, By Material

  • Stainless steel
  • Plastic
  • Others (Wooden, etc.)

Market, By Attachment

  • Single Attachment
  • Multiple Attachment

Market, By Electric watt

  • Below 249 w
  • 250-499 w
  • 500-749 w
  • Above 750 w 

Market, By End Use

  • Residential
  • Commercial

Market, By Distribution Channel

  • Online
    • Company Website
    • E-Commerce Channel
  • Offline
    • Specialty Stores
    • Mega Retail Store
    • Others

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Malaysia
    • Indonesia
    • Rest of Asia Pacific 
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • MEA
    • Saudi Arabia
    • UAE
    • South Africa
    • Rest of MEA


Authors: Avinash Singh, Sunita Singh

Frequently Asked Questions (FAQ) :

The hand blender market was valued at USD 320.6 billion in 2023 and is anticipated to register 7.6% CAGR between 2024 and 2032, driven by rising disposable incomes and increasing preference for wide range of blender options.

Electric hand blender industry generated a revenue of over USD 280 billion in 2023 and will surpass USD 550 billion by 2032, attributed to its efficiency and versatility.

Asia Pacific hand blender market size was USD 106.8 billion in 2023 and is expected to reach USD 212.8 billion by 2032, fueled by the demand for convenient kitchen products and appliances.

AB Electrolux, Braun, Braun GmbH, Breville, BSH Hausgeräte GmbH, Conair Corporation, Cuisinart, Groupe SEB, Hamilton Beach Brands Holding Company, KitchenAid, Koninklijke Philips N.V, and Panasonic Corporation among others.

Hand Blender Market Scope

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Premium Report Details

  • Base Year: 2023
  • Companies covered: 15
  • Tables & Figures: 49
  • Countries covered: 21
  • Pages: 135
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