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Hand Blender Market - By Product Type, By Material, By Attachment, By Electric Watt, By End Use, By Distribution Channel, Forecast 2024 to 2032

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Hand Blender Market Size

The global hand blender market size was valued at USD 320.6 billion in 2023 and is anticipated to register a CAGR of 7.6% between 2024 and 2032. A hand blender is an electric kitchen equipment used to mix, whip or blend different food items kept in a jar or a bowl. Hand blenders are compact, easy to operate, and include interchangeable knife attachments for blending a wide variety of food products.
 

Hand Blender Market

There have been fundamental changes in the market. These changes stem from increased availability of disposable income, a growing demand for various types of blenders and increases in consumer expenditure on kitchen utensils. The kitchen appliance industry has experienced increased competition which has encouraged the development of more functional and user friendly devices, leading to the growth of the market.
 

One of the key issues facing the market of hand blenders is the competition posed by their substitutes like immersion blenders. These immersion blenders or stick blenders have an added advantage of blending in bigger containers or pots. They are certainly more versatile in volume of blending. The manufacturers have to adapt and change constantly to stay relevant in the market.

Hand Blender Market Trends

Entrepreneurs are introducing new technologies that aid in saving food during the blending process such as anti-splash technology. Hand blenders are now more convenient due to click fit technology where one can easily switch from blending to chopping with just a click.
 

These makers also try to remain relevant in the market by adding smart and innovative features in their products. One example is the hand blender by Kent which comes with variable five speed controls and multiple beaters and dough hooks.
 

Hand Blender Market Analysis

Hand Blender Market Size, By Product Type, 2021 – 2032, (USD Billion)

Based on product type, the market is segmented into nonelectric and electric. Electric hand blenders dominated the market in 2023, generating a revenue exceeding USD 280 billion, which is expected to surpass USD 550 billion by 2032. This dominance can be attributed to the efficiency and versatility of electric hand blenders, which provide consistent performance and variable speed controls.
 

Hand Blender Market Revenue Share, By Material type (2023)

Based on the material type, the hand blender market is segmented into stainless steel and plastic. The stainless-steel segment dominated the market in 2023, generating a revenue of USD 185.4 billion and is expected to reach more than USD 360.3 billion by 2032. These are highly durable and feature anti-corrosion properties, thereby ensuring longer period pf use. Stainless steel not only offers strength and stability but also excels at blending tough ingredients.
 

Asia Pacific Hand Blender Market Value Size, 2021 – 2032, (USD Billion)

Asia Pacific is indeed the leading region with revenue of 106.8 billion USD in 2023 which is expected to double by 2032. The demand for effective kitchen products and appliances is growing due to the rapid boom in the population of the region. Asia Pacific is also regarded as a production base for kitchen appliances that drives the cost of production lower. Besides that, Asia Pacific has an excellent distribution system that serves the domestic market as well as the international market.
 

Hand Blender Market Share

The market is fragmented, with major players such as Breville, Braun, Philips, KitchenAid and Cuisinart holding a market share of 10-15% in 2023. Manufacturers are adopting strategic measures, such as mergers, acquisitions, partnerships, and collaborations, to meet the growing consumer demand and consolidate their position in the market.
 

Hand Blender Market Companies

Major players operating in the hand blender industry include:

  • AB Electrolux
  • Braun
  • Braun GmbH
  • Breville
  • BSH Hausgeräte GmbH
  • Conair Corporation
  • Cuisinart
  • Groupe SEB
  • Hamilton Beach Brands Holding Company
  • KitchenAid
  • Koninklijke Philips N.V.
  • Panasonic Corporation
  • Philips
  • Sunbeam Products, Inc.
  • Whirlpool Corporation
     

Hand Blender Industry News

  • In April 2024, Whirlpool corporation announced their acquisition of arcelik. The arcelik earning would 74% entity and whirlpool corporation would be 25 %.
     
  • In September 2023, KitchenAid launched the KitchenAid go cordless system. This includes a hand blender, mixer, food chopper and coffee grinder.
     
  • In May 2021, Conair Corporation was acquired by American Securities LLC.
     

The Hand Blender Market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Billion) from 2021 to 2032, for the following segments:

Market, By Product Type

  • Non-electric
  • Electric
    • Corded
    • Cordless

Market, By Material

  • Stainless steel
  • Plastic
  • Others (wooden, etc.)

Market, By Attachment

  • Single attachment
  • Multiple attachment

Market, By Electric watt

  • Below 249 w
  • 250-499 w
  • 500-749 w
  • Above 750 w 

Market, By End Use

  • Residential
  • Commercial

Market, By Distribution Channel

  • Online
    • Company website
    • E-commerce channel
  • Offline
    • Specialty stores
    • Mega retail store
    • Others

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Malaysia
    • Indonesia
    • Rest of Asia Pacific 
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • MEA
    • Saudi Arabia
    • UAE
    • South Africa
    • Rest of MEA

 

Authors: Avinash Singh, Sunita Singh
Frequently Asked Question(FAQ) :
Who are the major hand blender industry players?
AB Electrolux, Braun, Braun GmbH, Breville, BSH Hausger
Why is the hand blender industry growing in Asia Pacific?
Why is the demand for electric hand blenders rising?
How much is the hand blender industry worth?
Hand Blender Market Scope
  • Hand Blender Market Size
  • Hand Blender Market Trends
  • Hand Blender Market Analysis
  • Hand Blender Market Share
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    Premium Report Details

    Base Year: 2023

    Companies covered: 15

    Tables & Figures: 49

    Countries covered: 21

    Pages: 135

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