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Cruise Safari Market - By Type (Customized & Private Vacations, Adventure & Safari, Small Group Journey), By Tour (Absolute Luxury, Budget-friendly), By Booking Channel (Direct Booking, Travel Agencies, Online Platform), By Vessel Type & Forecast, 2023-2032

  • Report ID: GMI6018
  • Published Date: Jun 2023
  • Report Format: PDF

Cruise Safari Industry Analysis

Cruise Safari Market size was valued at over 2 billion in 2022 and is anticipated to grow at a CAGR of over 10% between 2023 and 2032. The rising popularity of cruise vacations can be attributed to the cost difference and amenities they provide as compared to alternative vacations. Cruise safari vacations are more cost-effective compared to land-based vacations that include transportation, meals, lodging, and entertainment.

Cruise Safari Market

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The increasing leisure trips and voyages taken by Generation Z, as well as the growing preference among a large population for a luxurious lifestyle, will drive market growth during the forecast period. Safari cruises provide appealing travel packages that include exploration within countries, extending beyond the traditional coastal routes. This type of cruise is becoming increasingly popular in European countries.

A cruise safari, also known as a safari cruise, combines elements of a traditional safari experience with a cruise vacation. It typically involves exploring wildlife-rich destinations and natural habitats while aboard a cruise ship or boat. Passengers can enjoy the comforts and amenities of a cruise ship while venturing on land for wildlife encounters, guided excursions, and nature-based activities. These destinations offer a chance to see and appreciate a wide range of animal species in their natural habitats including mammals, birds, reptiles, and marine life.

While the safari cruise market offers unique & exciting experiences, certain restraints and challenges will impact its growth. Many safari cruise destinations are in protected areas and wildlife reserves, which are subject to strict environmental regulations and permit requirements. These regulations aim to preserve natural habitats and wildlife populations. Safari cruise operators may face challenges in complying with regulations including obtaining permits, adhering to environmental guidelines, and managing visitor impact.

COVID-19 Impact

The COVID-19 led to a decrease in the number of passengers due to pandemic in the cruise safari market. According to the Cruise Lines International Association, the global passenger volume fell by 80% in 2020. During the COVID-19 pandemic, many cruises were stranded at various locations and other cruises were canceled. However, the industry is growing slowly and steadily with the resumption of activities and ease of restrictions. Following the pandemic, many vacationers are looking for short-term getaways.

Cruise Safari Market Trends

Modern travelers are seeking more authentic & unique experiences, and safari cruises provide an opportunity to explore remote and less-visited wildlife destinations. The market is witnessing a rising demand for off-the-beaten-path itineraries that offer a deeper connection with nature, immersive cultural interactions, and exclusive wildlife encounters. Travelers are seeking personalized experiences that cater to their specific interests and preferences. Safari cruise operators are responding by offering customizable itineraries, allowing passengers to select activities, destinations, and durations according to their preferences. This trend enhances the overall customer experience and helps meet the diverse demands of travelers.

Cruise Safari Type Segmentation

Global Cruise Safari Market Revenue, By Type,

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Based on type, the cruise safari market is categorized into customized & private vacations, adventure & safari, small group journeys, and others. The adventure & safari segment is expected to grow at a CAGR of 10.5% by 2032. The adventure & safari tour segment specifically caters to travelers seeking unique, exhilarating, and off-the-beaten-path experiences. Cruise safaris provide opportunities to explore remote & diverse wildlife destinations, offering thrilling encounters with exotic animals, captivating landscapes, and immersive cultural interactions. The sense of adventure and the opportunity to witness wildlife up close in their natural habitats attract adventure enthusiasts, nature lovers, and those seeking extraordinary experiences.

Cruise Safari Booking Channel Segmentation

Based on the booking channel, the market is segmented into direct booking, travel agencies, and online platforms. The direct booking segment held a market share of over 60% in 2022. The direct booking segment in the cruise safari market provides travelers with cost savings, control & flexibility, access to up-to-date information & exclusive offers, direct communication & support, enhanced customer service, and a seamless booking process. These advantages contribute to the growth and popularity of cruise safaris by empowering travelers to plan & customize their safari experience while enjoying a more direct & personalized relationship with the operators.

Cruise Safari Vessel Type Segmentation

Global Cruise Safari Market Share, By Vessel Type

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Based on vessel type, the cruise safari market is bifurcated into large cruise ships and smaller expedition ships. The large cruise ships segment held a dominant market share and was valued at over USD 1.2 billion in 2022. Large cruise ships often have dedicated observation decks or areas specifically designed for wildlife viewing. Passengers can witness and appreciate the natural beauty including marine life, coastal landscapes, and wildlife from the comfort of the ship. This provides passengers with a unique & convenient safari experience while enjoying the amenities and services of a large cruise ship.

Cruise Safari Regional Analysis

Asia Pacific Cruise Safari Market Revenue,

Asia Pacific cruise safari market is expected to grow at a CAGR of over 12% through 2032. The Asia Pacific region is home to a wide array of unique & diverse wildlife species including marine life, tropical rainforests, and endemic fauna. Countries, including Indonesia, Australia, Malaysia, and the Philippines, known for their vibrant coral reefs, lush forests, and diverse ecosystems, provide excellent opportunities for cruise safaris to showcase the rich biodiversity. Governments in the region have recognized the potential of cruise tourism and are actively promoting the industry’s development. They are implementing policies & incentives to attract cruise operators, improve infrastructure, and enhance visitor experiences. Marketing campaigns & collaborations with travel agencies and tour operators further contribute to raising awareness and driving demand for cruise safaris in the region.

Cruise Safari Industry Leaders

Some major players operating in the cruise safari market are Aurora Expeditions, Celebrity Cruises (Celebrity Flora), G Adventures, Hapag-Lloyd Cruises (HANSEATIC Nature), Hurtigruten, Lindblad Expeditions, National Geographic Expeditions, Oceanwide Expeditions, and Pandaw Cruises. These players are focused on strategic partnerships and new product launches & commercialization for market expansion. They are heavily investing in research to introduce innovative products and garner maximum market revenue.

Cruise Safari Industry News:

  • In June 2022, The Mangunda Safari Cruise embarked on its journey, providing an excellent experience along the Shire River in Liwonde National Park. The Shire River Cruiser, which is based near the Liwonde Barrage, has three decks and is ideal for families or groups of friends. A 360-degree walk around the middle deck, complete with secure railings, provides a close-up view of the wildlife as it cruises down the river. The five-hour journey includes an informative & guided sail through the park with an experienced skipper.

The cruise safari market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Million) from 2018 to 2032, for the following segments:

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By Type

  • Customized & private vacations
  • Adventure & safari
  • Small group journey
  • Others

By Tour

  • Absolute luxury
  • Budget-friendly

By Vessel Type

  • Large cruise ships
  • Smaller expedition ships

By Booking Channel

  • Direct booking
  • Travelling agencies
  • Online platform

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Russia
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • Singapore 
  • Latin America
    • Brazil
    • Mexico
    • Argentina
    • Peru
  • MEA
    • GCC
    • South Africa


Authors: Preeti Wadhwani

Frequently Asked Questions (FAQ) :

The global market size for cruise safari was valued at more than USD 2 billion in 2022 and will grow at more than 10% CAGR from 2023 to 2032, driven by rising consumer ambitions for leading a luxurious lifestyle.

The direct booking segment amassed more than 60% of the cruise safari market share in 2022, owing to its enhanced customer service and seamless booking process.

Asia Pacific market share for cruise safari will grow at more than 12% CAGR from 2023 to 2032, attributed to growing efforts by the regional government toward enhancing visitor experiences.

Prominent cruise safari industry players include Celebrity Cruises (Celebrity Flora), Hapag-Lloyd Cruises (HANSEATIC Nature), Lindblad Expeditions, G Adventures, Hurtigruten, and National Geographic Expeditions, among others.

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Premium Report Details

  • Base Year: 2022
  • Companies covered: 15
  • Tables & Figures: 327
  • Countries covered: 20
  • Pages: 275
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