Broadcast Equipment Market - By Technology (Analog, Digital), By Equipment (Dish Antennas, Switches, Video Servers, Encoders, Transmitters & Repeaters), By Application (Television, Radio [Amplitude Modulation, Frequency Modulation]) & Forecast, 2023 – 2032

Broadcast Equipment Market Size

Broadcast Equipment Market size was valued at USD 5.4 billion in 2022 and is estimated to register a CAGR of over 6.5% between 2023 and 2032. The proliferation of Direct-to-Consumer (D2C) offerings through OTT services is fueling the demand for advanced production tools and content delivery infrastructure, thereby propelling the broadcast equipment industry. As D2C platforms expand, they require cutting-edge broadcast equipment to create, transmit, and maintain high-quality content, meeting the increasing consumer appetite for on-demand, personalized experiences. This surging demand for top-tier equipment to support diverse OTT offerings drives innovations and investments in the broadcast equipment sector, making significant contributions to its growth.

Broadcast equipment refers to a diverse range of specialized electronic devices & tools utilized in the creation, production, transmission, and distribution of audio & visual content for television, radio, and online broadcasting. This equipment encompasses components such as cameras, microphones, video switchers, encoders, transmitters, and editing software. It plays a pivotal role in capturing, processing, and delivering high-quality media content, enabling broadcasters and content creators to produce engaging & professional content across various platforms including traditional broadcast networks and digital streaming services.

The absence of standardized media formats and codecs in broadcasting poses a formidable challenge for the broadcast equipment market. It leads to compatibility issues, increased production complexities, and higher costs as broadcasters require diverse equipment to handle various formats. This lack of uniformity hinders seamless content creation and distribution, necessitating ongoing investments in adaptable equipment and technologies. Consequently, the market faces perpetual pressure to accommodate this diversity, constraining efficiency and potentially delaying innovations and cost-effective solutions.

COVID-19 Impact

The COVID-19 pandemic disrupted advancements in the broadcast equipment sector in several ways. Lockdowns and production shutdowns reduced demand for new equipment, delaying upgrades. Remote work practices accelerated the adoption of cloud-based solutions and remote production tools. Live events and sports broadcasting were severely impacted, affecting camera and audio equipment sales. However, the increased demand for streaming services and virtual events led to investments in encoding and streaming equipment. Overall, the pandemic reshaped market priorities, emphasizing flexibility, remote capabilities, and cost-efficiency.

Broadcast Equipment Market Trends

The broadcast equipment industry is characterized by several prominent trends including podcasting and streaming services that have surged in popularity owing to their accessibility and convenience. This trend drives the demand for broadcast equipment as content creators seek high-quality production tools. Audio podcasting requires advanced microphones and sound equipment, while streaming services that offer live & on-demand video content, necessitate cameras, encoders, and streaming infrastructure. As audience increasingly consumes content through these mediums, broadcasters invest in equipment to meet the growing demand.

Broadcast Equipment Market Analysis

Based on the equipment, the broadcast equipment market is segmented into dish antennas, switches, video servers, encoders, and transmitters & repeaters. The encoders segment is expected to register a CAGR of over 7.5% during the forecast period. Encoders are witnessing robust growth owing to the increasing demand for high-definition and ultra-high-definition content, the transition to IP-based broadcasting infrastructure, and the proliferation of online streaming platforms. These factors collectively propel the adoption of encoders, enabling broadcasters to efficiently compress, encode, and transmit video & audio content over digital networks while maintaining superior quality. The high demand for encoders is also attributed to the rising popularity of live events, news coverage, and remote production workflows, necessitating encoding solutions that ensure seamless & reliable content delivery.

Based on technology, the broadcast equipment market is segmented into analog and digital. The digital segment held a market share of over 70% in 2022 and is expected to experience growth over the forecast period. Digital technology has the capacity to deliver higher-quality content, increased flexibility, and cost-efficiency. Digital systems enable broadcasters to transmit, store, and manipulate audio & video data with unprecedented ease. The transition from analog to digital has opened doors for innovations such as high-definition broadcasting, 4K, and IP-based workflows. Digital technology streamlines content creation and distribution processes, allowing for remote production and cloud-based solutions. In an era of rising content demand and evolving viewer preferences, the adoption of digital technology is vital for broadcasters to stay competitive and meet audience expectations.

Asia Pacific held a significant broadcast equipment market share of over 34% in 2022. The region is witnessing a surging demand for high-quality content, rapid digitalization, and the emergence of new media platforms. The region's expanding middle class and increased disposable income are fueling the demand for premium entertainment, while investments in 5G technology and infrastructure are facilitating seamless content delivery. Asia Pacific's diverse markets offer immense growth opportunities, prompting broadcasters and content creators to invest in advanced equipment to meet the evolving consumer preferences and regulatory requirements, further propelling market growth.

Broadcast Equipment Market Share

• ACORDE Technologies Inc.
• AvL Technologies Inc.
• Cisco Systems Inc.
• Clyde Broadcast
• CommScope
• Eletec Broadcast Telecom S.A.R.L.
• ETL Systems Ltd.

The broadcast equipment market is highly competitive owing to the presence of key players. The significant R&D investments to gain technological competitiveness and aggressive business strategies including technological launches, collaborations & long-term agreements with clients to capture market share are positively impacting market growth.
 

Broadcast Equipment Industry News

• In February 2023, Cisco announced its intent to acquire Working Group Two (WG2), a Norwegian company that pioneered a cloud-native mobile services platform. WG2's platform is designed to simplify and accelerate the deployment & management of mobile services, which is essential for Communication Service Providers (CSPs) as they roll out 5G networks. This will allow Cisco to provide customers with more complete and innovative solutions for delivering broadcast content over 5G networks.
   

The broadcast equipment market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Billion) from 2018 to 2032, for the following segments:

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By Technology

• Analog
• Digital

By Equipment

• Dish antennas
• Switches
• Video servers
• Encoders
• Transmitters & repeaters
• Others

By Application

• Television
• Radio
• Amplitude modulation
• Frequency modulation

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
  • Rest of North America
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • ANZ
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• MEA
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of MEA