Automotive Operating Systems Market Size By Type (Android, Linux, QNX, Windows Embedded Automotive 7), By Vehicle Type (Passenger Vehicles, Commercial Vehicles), Industry Analysis Report, Regional Outlook, Growth Potential, Competitive Market Share & Forecast, 2020 – 2026

Industry Trends

Automotive Operating Systems Market size reached nearly USD 4.5 billion in 2019 and is poised to register gains at over 15% CAGR between 2020 and 2026.
 

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Increasing availability of smart vehicle infotainment systems and rising use of connected cars is set to fuel the automotive OS industry growth. Connected cars are expected to increase from 10% of all vehicles on road in 2015 to 22% by 2020, accentuating the demand for automotive operating systems. The popularity of autonomous vehicles has also spiked substantially, bringing automotive OS into the mainstream.
 

Automotive operating system services have faced limited market traction amid the ongoing COVID-19 pandemic owing to halt of vehicle production facilities and reduced vehicle sales. As per the July 2020 press release by the Federation of Automobile Dealers Associations (FADA), the sales of passenger vehicles in India dipped by 38% during the lockdown phase.
 

Increase in disposable income revenue to fuel market growth

The automotive operating systems market is witnessing rapid growth in the adoption of high-end infotainment systems with the rising purchasing power of consumers.  The increase in disposable incomes has enabled customers to spend on luxury or high-end cars that are equipped with advanced automotive operating systems, creating new avenues for market expansion. For instance, in 2019, BMW, Mercedes-Benz, and Porsche reported record sales worldwide, with BMW’s sales exceeding 13% growth in China.
 

Technological proliferation in the in-car OS industry, such as advanced graphic user interface, voice recognition, and intuitive touchscreens is also expected to drive the automotive OS market.
 

Robust Over the Air (OTA) updates to spur Android OS market share in France

In France, the Android OS segment is projected to observe gains at more than 25% CAGR through 2026 driven majorly by the gradual shift of vehicle OEMs from legacy OS to user-friendly Android-based operating systems. As vehicle manufacturers seek flexible OS with scalable hardware integration and regular updates, Android OS is proving to be a profitable avenue for business expansion. The French automotive industry’s shift toward leveraging digital vehicle cockpits has also opened up new opportunities for automotive operating systems market players.
 

The rapid growth in the French automotive sector has bolstered the demand for Android-based automotive operating systems. For instance, the Renault-Nissan-Mitsubishi Alliance and Google announced a tech partnership to embed the Android Operating System (OS) in vehicles sold by the three automakers starting from 2021.
 

The Alliance is focusing on next-generation connected technology, and the partnership forms a part of Alliance market strategy to equip more vehicles with connectivity. The regional market demand will also be driven by increasing popularity of ADAS and offers on sales of luxury vehicles.
 

An upward trend for smart logistics to drive the commercial vehicle market revenue in Brazil

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The commercial vehicle segment in Brazil is estimated to attain a CAGR of around 12% from 2020 to 2026 impelled by the increasing use of connected vehicle technologies by fleet owners in the region. All major truck manufacturers in the Brazil are integrating advanced OS into their vehicles. Mercedes-Benz, Volvo, and Scania have been early movers in integrating fleet telematics, creating new avenues for market expansion.
 

Automotive operating systems are enabling Brazilian transportation enterprises to improve driver safety and riding experience whilst providing improved connectivity.
 

Presence of multiple OEMs and technology leaders to augment North America industry growth

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North America held a significant portion with above 30% of the global market share in 2019. The North America automotive OS market is characterized by the presence of a large number of automakers and technology players. The increase in the number of connected cars and expansion of leading OEMs are the major factors contributing to market share. The region also has a favorable market regulatory framework for self-driving vehicles. This has allowed companies to conduct tests on autonomous vehicles and develop sophisticated OS & middleware, ushering new business opportunities.
 

Many automakers, including Tesla, Google, and Audi, are in a race to mass produce fully driverless vehicles for the Canadian market. The University of Waterloo, the Erwin Hymer Group, and Blackberry QNX have already launched a pilot project that tests driverless vehicles on Ontario roads, which is expected to strengthen the foothold of QNX automotive operating systems in the country.
 

Capitulating on partnerships the premier go-to-market strategy for automotive OS vendors

The industry is currently in the experimental phase. It is a nascent market, and major automotive manufacturing companies are partnering with automotive operating system vendors to provide enhanced security and OTA in connected vehicles. For instance, in February 2020, ThunderSoft and Didi Chuxing partnered to co-develop intelligent in-vehicle OS solutions for automotive manufacturers. The partnership is aimed to accelerate the development of Intelligent Connected Vehicle (ICV) with the support of ThunderSoft's OS technology and DiDi's AI technology.
 

Some of the prominent players operating in the automotive operating systems market are ArcherMind Technology (Nanjing) Co., Ltd., Automotive Grade Linux, Baidu, Inc., BlackBerry Limited, BMW AG (Bayerische Motoren Werke AG), Continental AG, Ford Motor Company, General Motors Company, GENIVI Alliance, Android (Alphabet Inc.), Green Hills Software LLC, Mentor Graphics Corporation, Mercedes-Benz AG (Daimler AG), Microsoft Corporation, MONTAVISTA SOFTWARE, LLC, Neusoft Corporation, Tesla Inc., Thunder Software Technology Co., Ltd, Toyota Motor Corporation, Volkswagen AG, and Wind River Systems, Inc.
 

This market research report on automotive operating systems includes in-depth coverage of the industry with estimates & forecast in terms of revenue in USD from 2015 to 2026 for the following segments:

Market, By Type

• Android
• Linux
• QNX
• Windows Embedded Automotive 7
• Others

Market, By Vehicle Type

• Passenger Vehicles
• Commercial Vehicles

The above information has been provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Spain
  • Italy
  • Sweden
• Asia Pacific
  • China
  • Japan
  • South Korea
  • India
  • ANZ
• Latin America
  • Brazil
  • Mexico
  • Argentina
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Turkey
  • South Africa