Breastfeeding Accessories Market Size is set to surpass USD 2 billion by 2027, according to a new research report by Global Market Insights Inc.
Growing working women population will positively influence the breastfeeding accessories market growth in the coming years. As per the data from World Bank, the share of women labor increased from 43.9% in 2010 to 45.3% in 2019. Usage of beast pumps substantially saves the time and assists working women. Thus, adoption of breast pumps has subsequently impacted the usage of breastfeeding accessories and supplies. Further, availability of various brands will augment the market expansion in the coming years.
Increasing number of working women has prompted support from several government and healthcare organizations across the globe. With availability of various breastmilk substitutes, the rates of breastfeeding were observed to have declined. Thus, organizations including the World Health Organization (WHO) are creating importance of breastfeeding through promoting use of breast pumps and establishing workplace/public breastfeeding rooms. Moreover, the WHO has also given guidelines for proper and safe use of breastfeeding supplies during COVID-19.
Range of benefits associated with breast milk bottles will foster the segment growth
Breast milk bottles segment valued at USD 200 million in 2020. Breast milk bottles assist mothers by allowing them to store milk at various preferred temperature as well as enabling easier feeding babies during work. Also, these bottles are available in several capacities. Further, availability of breast milk storage bottles through e-commerce platforms will drive the segment expansion during the forecast timeframe.
Browse key industry insights spread across 100 pages with 75 market data tables & 11 figures & charts from the report, “Breastfeeding Accessories Market Size By Product (Breast Milk Bottles, Breast Milk Storage Bags, Sore Nipple Cream, Nursing Pads, Cleaning Products, Nipple Shields, Breast Shells), COVID-19 Impact Analysis, Regional Outlook, Application Potential, Price Trends, Competitive Market Share & Forecast, 2021 – 2027” in detail along with the table of contents:
Initiatives and breastfeeding promotion programs in the Europe will offer growth opportunities
Europe breastfeeding accessories market is projected to witness 12.2% growth rate through 2027. Growing funding and promotion for breastfeeding in the region is gradually increasing breastfeeding rates. Further, increasing number of Baby Friendly accredited hospitals and centers along with increasing encouragement and support provided by lactation consultants and organizations such as La Leche League will stimulate the market demand.
Product launch and distribution expansion strategies will strengthen firms’ reach
The industry consists of several players. Few of the renowned players include Medela, Ameda, Pigeon Corporation, Koninklijke Philips N.V. and Bailey Medical among others. These companies are undertaking several business growth strategies such as acquisitions and product launch to expand their presence.