Probiotics for Oral Health Market Size & Share 2023 to 2032
Market Size by Form (Capsules and Tablets, Gummies and Chews, Powders and Sachets), Distribution (Retail pharmacies, Online stores, Direct-to-consumer), End use (Childrens, Adults, Senior), Regional Outlook & Forecast.
Report ID: GMI6984
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Published Date: October 2023
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Report Format: PDF
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Authors:
Kiran Pulidindi, Kunal Ahuja
Probiotics for Oral Health Market Size
Probiotics for Oral Health Market size was valued at USD 2.5 billion in 2022 and is anticipated to register a CAGR of over 6.5% between 2023 and 2032. Research into the use of certain probiotic strains, particularly Lactobacillus and Bifidobacterium species, for oral health has indicated potential benefits in reducing the risk of dental caries (cavities), gum disease, and bad breath.
Probiotics for Oral Health Market Key Takeaways
Market Size & Growth
Key Market Drivers
Challenges
In addition, certain probiotic strains may have anti-inflammatory properties. By reducing inflammation in the gums, they can help prevent or manage gum diseases like gingivitis and periodontitis which also positively influencing the market growth.
The probiotics market is not as heavily regulated as pharmaceuticals, which means that product quality and effectiveness can vary. This lack of regulation can be a restraint as consumers may not always know which products to trust. Probiotic products can be relatively expensive when compared to traditional oral care products. This cost may deter some individuals from incorporating them into their daily routine.
COVID-19 Impact
The pandemic has heightened awareness of the importance of health and well-being, including oral health. This has led to a greater interest in natural and preventive health measures, including probiotics. However, Lockdowns and restrictions on dental services led to fewer dental visits, impacting the usual channels through which probiotics for oral health might be recommended or prescribed by dentists.
Probiotics for Oral Health Market Trends
The COVID-19 pandemic accelerated the adoption of telehealth and tele dentistry services. Virtual consultations, advice, and follow-ups with dentists have become more common, providing convenience and accessibility for patients. This trend is likely to continue as technology improves and patients seek more flexible ways to access dental care.
Probiotics for Oral Health Market Analysis
Based on form, capsule and tablets segment dominated around USD 0.90 billion revenue in 2022. Capsules and tablets are convenient and easy to use. They are pre-measured and require no special preparation. Consumers can take them with a glass of water, making them a straightforward choice for medication and supplement delivery. In addition, capsules and tablets typically have a longer shelf life compared to other dosage forms, such as liquids or gels. This makes them a practical choice for products that need to be stored for an extended period without degradation.
Based on end use, the food and beverage segment held over 66.6% of the probiotics for oral health market share in 2022. There is a growing awareness among adults about the importance of maintaining good oral health. This awareness has led to an increased interest in products that can promote oral health, including probiotics. In addition, the global population is aging, and older adults are more susceptible to oral health issues. As people age, they may experience conditions like dry mouth, gum disease, and tooth decay. Probiotics can be seen as a proactive way to address these concerns, making them particularly appealing to the adult demographic.
Based on distribution channel, the retail pharmacies segment accounted for 34.5% of the probiotics for oral health market share in 2022. Retail pharmacies are evolving into comprehensive healthcare centers. They offer a wide range of services beyond just dispensing medications, including immunizations, health screenings, medication therapy management, and chronic disease management. This expansion of services makes retail pharmacies more attractive and convenient for consumers.
The North America probiotics for oral health market size reached USD 0.97 billion in 2022. There is a growing awareness of the importance of oral health in North America, and consumers are increasingly seeking natural and preventive solutions to maintain their oral hygiene. Probiotics have gained recognition for their potential to promote oral health by supporting a balanced oral microbiome, which can help prevent dental issues like cavities, gum disease, and bad breath.
In addition, the diversity of product offerings in North America, including probiotic-infused toothpaste, mouthwash, lozenges, and capsules, has made it easier for adults to integrate probiotics into their daily oral care routines. This variety caters to different preferences and needs, contributing to market growth.
Probiotics for Oral Health Market Share
Major companies operating in the probiotics for oral health industry includes:
The companies are undergoing various strategic initiatives, such as mergers and acquisitions, partnerships, collaborations.
AB-Biotics offers a diverse range of probiotic products tailored to address specific health concerns, such as gut health, cardiovascular health, and oral health. Their research-driven approach emphasizes clinical trials and scientific validation to ensure the safety and effectiveness of their offerings. With a global presence, AB-Biotics collaborates with academic institutions, research organizations, and healthcare professionals to further their understanding of the microbiome and develop innovative probiotic solutions. Committed to regulatory compliance, sustainability, and quality standards, the company has garnered recognition and awards for its contributions to biotechnology and healthcare, making it a notable player in the field of microbiome-based health solutions.
Probiotics for Oral Health Industry News
The probiotics for oral health market research report includes in-depth coverage of the industry with estimates & forecast in terms of transactional value (USD Billion) and transactional volume (Kilo Tonnes) from 2018 to 2032, for the following segments:
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Market, By Form
Market, By Distribution Channel
Market, By End use
The above information has been provided for the following regions and countries:
Research methodology, data sources & validation process
This report draws on a structured research process built around direct industry conversations, proprietary modelling, and rigorous cross-validation and not just desk research.
Our 6-step research process
1. Research design & analyst oversight
At GMI, our research methodology is built on a foundation of human expertise, rigorous validation, and complete transparency. Every insight, trend analysis, and forecast in our reports is developed by experienced analysts who understand the nuances of your market.
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2. Primary research
Primary research forms the backbone of our methodology, contributing nearly 80% to overall insights. It involves direct engagement with industry participants to ensure accuracy and depth in analysis. Our structured interview program covers regional and global markets, with inputs from C-suite executives, directors, and subject matter experts. These interactions provide strategic, operational, and technical perspectives, enabling well-rounded insights and reliable market forecasts.
3. Data mining & market analysis
Data mining is a key part of our research process, contributing nearly 20% to the overall methodology. It involves analysing market structure, identifying industry trends, and assessing macroeconomic factors through revenue share analysis of major players. Relevant data is collected from both paid and unpaid sources to build a reliable database. This information is then integrated to support primary research and market sizing, with validation from key stakeholders such as distributors, manufacturers, and associations.
4. Market sizing
Our market sizing is built on a bottom-up approach, starting with company revenue data gathered directly through primary interviews, alongside production volume figures from manufacturers and installation or deployment statistics. These inputs are then pieced together across regional markets to arrive at a global estimate that stays grounded in actual industry activity.
5. Forecast model & key assumptions
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✓ Key growth drivers and their assumed impact
✓ Restraining factors and mitigation scenarios
✓ Regulatory assumptions and policy change risk
✓ Technology adoption curve parameter
✓ Macroeconomic assumptions (GDP growth, inflation, currency)
✓ Competitive dynamics and market entry/exit expectations
6. Validation & quality assurance
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Our triple-layer validation process ensures maximum data reliability:
✓ Statistical Validation
✓ Expert Validation
✓ Market Reality Check
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Verified data sources
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GMI archive
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Parameters studied & evaluated
Every data point in this report is validated through primary interviews, true bottom-up modelling, and rigorous cross-checks. Read about our research process →