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Probiotic Strains Market Size - By Type (Lactobacillus, Bifidobacterium, Streptococcus, Saccharomyces), Form (Powder, Capsules/Tablets, Liquid, Gummies), Application, Distribution Channel, Growth Prospects, Regional Outlook & Global Forecast, 2023-2032

  • Report ID: GMI7272
  • Published Date: Nov 2023
  • Report Format: PDF

Probiotic Strains Market Size

Probiotic Strains Market size was valued at USD 5.54 billion in 2022 and is anticipated to register a CAGR of over 8.1% between 2023 and 2032. Increasing awareness of the importance of gut health and its impact on overall well-being has been a significant driver for the market. Consumers are seeking products that can help improve their digestive health.

Probiotic Strains Market

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In addition, a general shift towards healthier lifestyles and diets has led to an increased demand for functional foods and dietary supplements, including probiotics, as people are more conscious of what they eat.


The probiotics industry faces regulatory challenges, with different countries having varying regulations on probiotics, making it difficult for manufacturers to navigate international markets. Maintaining the viability and stability of probiotic strains in products can be challenging. Ensuring the strains remain active throughout the product's shelf life is essential but can be difficult to achieve.

COVID-19 Impact

The pandemic heightened awareness of immune health, leading to increased consumer interest in probiotics for their potential immune-boosting benefits. The global health and wellness trend was accelerated as people sought ways to enhance their overall well-being, with probiotics recognized to improve gut health and, consequently, one's overall health. Moreover, the surge in e-commerce sales allowed consumers to access probiotics during lockdowns and restrictions, sustaining the market. However, the pandemic also posed challenges, including supply chain disruptions that impacted the sourcing, manufacturing, and distribution of probiotics. Economic uncertainties and job losses led some consumers to reduce their spending on dietary supplements, while regulatory processes and clinical trials experienced delays.

Probiotic Strains Market Trends

The probiotics market was diversifying to include a wide range of product formats beyond traditional supplements, including probiotic-infused foods and beverages, skincare products, and pet supplements. Manufacturers were focusing on creating probiotics tailored to specific health concerns. For example, probiotics designed for digestive health, immune support, women's health, and infant nutrition were gaining popularity.

Probiotic Strains Market Analysis

 Probiotic Strains Market Size, By Type, 2021 - 2032 (USD Billion)

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Based on type, the lactobacillus segment dominated around USD 3 billion revenue in 2022. Lactobacillus strains have been extensively studied for their ability to promote a healthy gut environment by increasing the population of beneficial bacteria, which can aid in digestion, reduce the risk of gastrointestinal disorders, and contribute to overall well-being. As consumers increasingly seek solutions for digestive health, Lactobacillus strains have become a trusted choice.

Probiotic Strains Market Revenue Share, By Form, (2022)

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Based on form, the powder form segment accounted for 34.9% of the probiotic strains market share in 2022. Powdered probiotics are highly versatile and convenient for consumers. They can be easily mixed into various foods and beverages, such as smoothies, yogurt, or even water, allowing for flexible and hassle-free consumption. This convenience appeals to individuals with different dietary preferences and lifestyles.

Probiotic Strains Market Revenue Share, By Application, (2022)

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Based on application, the dietary segment held over 38.4% of the probiotic strains market share in 2022. The dietary segment includes a wide range of probiotic-enriched foods and beverages, such as yogurt, kefir, kombucha, fermented vegetables, and even snacks and cereal. These products are increasingly popular among consumers who prefer to obtain their probiotics through familiar and enjoyable dietary sources.

Probiotic Strains Market Revenue Share, By Distribution Channel, (2022)

Based on distribution channel, the pharmacies and drugstore segment recorded more than 38.2% of the market share in 2022. Pharmacists and healthcare professionals working in these stores can provide valuable information and guidance to consumers seeking the right probiotic products. They can help customers choose probiotics that align with their health goals and address specific health concerns.

North America Probiotic Strains Market Revenue, 2021 - 2032 (USD Billion)

The North America probiotic strains market size reached USD 1.9 billion in 2022. There is a growing awareness of the importance of maintaining good health, with a focus on preventive measures. Consumers in North America are increasingly interested in products that can support their overall well-being, including probiotics, which are known for their potential to improve digestive health, boost immunity, and enhance overall health. The North American market is witnessing a surge in probiotic-fortified and functional foods and beverages. Products such as probiotic yogurt, kefir, kombucha, and even snacks are becoming increasingly popular. These products combine taste and nutrition, making them appealing to a wide range of consumers.

Probiotic Strains Market Share

Major companies operating in the probiotic strains industry includes:

  • Chr. Hansen Holding A/S
  • Danone
  • DuPont
  • Yakult Honsha
  • Probi AB
  • Lifeway Foods
  • Nestlé
  • Ganeden
  • Valio
  • BioGaia AB
  • Morinaga Milk Industry

The companies are undergoing various strategic initiatives, such as mergers and acquisitions, partnerships, collaborations.

Nestlé spans categories like dairy, confectionery, coffee, breakfast cereals, and pet food. The company also has a significant presence in the healthcare sector through Nestlé Health Science, focusing on nutritional solutions for medical conditions. Nestlé's global reach extends to nearly every country, with a robust network of manufacturing facilities and distribution channels. With an impressive brand portfolio featuring iconic names like Nescafé, Kit Kat, and Gerber, Nestlé has a commitment to nutrition, health, and wellness at the core of its mission. Sustainability and corporate social responsibility are key priorities for the company, evidenced by its initiatives to reduce environmental impact and address social issues.

Probiotic Strains Industry News

  • In Apr 2023 Nestlé and private equity firm PAI collaborated to set up a joint venture for Nestlé's frozen pizza business in Europe.

The probiotic strains market research report includes in-depth coverage of the industry with estimates & forecast in terms of transactional value (USD Billion) from 2018 to 2032, for the following segments:

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Market, By Type

  • Lactobacillus
  • Bifidobacterium
  • Streptococcus
  • Saccharomyces
  • Others

Market, By Form

  • Powder
  • Capsules/Tablets
  • Liquid
  • Gummies
  • Others

Market, By Application

  • Functional Food & Beverages
  • Dietary Supplement
  • Pharmaceuticals
  • Animal Feed
  • Others

Market, By Distribution Channel

  • Pharmacies and Drugstores
  • Supermarkets and Hypermarkets
  • E-commerce
  • Health Food Stores
  • Others

The above information has been provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Russia
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Indonesia
    • Australia
    • Malaysia
  • Latin America
    • Brazil
    • Mexico
    • Argentina
  • MEA
    • UAE
    • Saudi Arabia
    • South Africa
    • Egypt


Authors: Kiran Pulidindi, Manish Mohanan

Frequently Asked Questions (FAQ) :

The market size of probiotic strains reached USD 5.54 billion in 2022 and is set to cross USD 12.15 billion by 2032, backed by the increasing awareness of the importance of gut health and its impact on overall well-being.

The dietary supplements segment share was 38.4% in 2022, as these products are increasingly popular among consumers who prefer to obtain their probiotics through familiar and enjoyable dietary sources.

North America market size of USD 1.9 billion in 2022, as there is a growing awareness of the importance of maintaining good health, with a focus on preventive measures across the region.

Chr. Hansen Holding A/S, Danone, DuPont, Yakult Honsha, Probi AB, Lifeway Foods, Nestlé, Ganeden, Valio, BioGaia AB, and Morinaga Milk Industry.

Probiotic Strains Market Scope

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Premium Report Details

  • Base Year: 2022
  • Companies covered: 11
  • Tables & Figures: 272
  • Countries covered: 21
  • Pages: 180
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