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Online Airline Booking Platform Market Size - By Platform (Online Travel Agencies (OTAs), Metasearch Engines, Airline Websites and Mobile Apps), By Traveler (Leisure Travelers, Business Travelers), By Application, By Offering & Forecast, 2024 - 2032

  • Report ID: GMI9870
  • Published Date: Jun 2024
  • Report Format: PDF

Online Airline Booking Platform Market Size

Online Airline Booking Platform Market size was valued at USD 210.8 billion in 2023 and is estimated to register a CAGR of over 7.5% between 2024 and 2032. The digital transformation and technological advancements in the airline industry have been pivotal in driving the growth of online airline booking platforms. AI and ML enhance personalization and improve customer experience by offering tailored flight options and pricing.

Online Airline Booking Platform Market

In April 2024, the International Air Transport Association reported that the AI-powered chatbots and virtual assistants are increasingly used by airline booking platforms to provide real-time assistance, manage bookings, and offer personalized recommendations. For instance, platforms such as Kayak and Expedia, have integrated AI to analyze user preferences and browsing behavior to deliver customized flight options.

The rising consumer spend on travel emerges as a pivotal growth driver for online airline booking platforms market. As disposable incomes increase and travel becomes more affordable, consumers allocate more funds to explore destinations, driving demand for flight bookings. Online platforms capitalize on this trend by offering competitive prices, enticing deals, and loyalty rewards, encouraging repeat bookings and customer retention. Moreover, the growing desire for experiential travel and seamless planning prompts travelers to opt for convenient digital solutions. Online booking platforms stand to benefit from the expanding travel market as consumers prioritize convenience, affordability, and flexibility in their travel arrangements.

Cybersecurity threats and data breaches pose significant risks to online airline booking platforms. In April 2024, the International Air Transport Association released a report highlighting increased cyber threats against airlines and booking platforms, emphasizing the need for enhanced security measures. Similarly, online airline booking platforms often struggle to provide adequate customer support, especially during disruptions. The fragmented nature of the airline industry, with multiple booking platforms and diverse airline systems, leads to inconsistent experiences. Adhering to varying regulations across different regions can be challenging for online airline booking platforms.

Online Airline Booking Platform Market Trends

The online airline booking platform industry is evolving rapidly, driven by changing consumer preference with the post covid pandemic era. In response to the uncertainty surrounding travel plans, consumers now favor booking options that offer flexibility in terms of cancellations, rescheduling, and refunds. In January 2024 the U.S. Department of Transportation reported that major airlines adopted more flexible booking policies, allowing passengers to change or cancel flights without significant penalties.

Platforms, such as Expedia and Booking.com, have updated their interfaces to clearly display flexible fare options. Consumers prefer digital payment methods and e-wallets for booking and managing travel expenses. They are adopting these methods for convenience, offers, discounts, and to save time. In April 2024, OECD reported that the integration of digital wallets, such as Apple Pay, Google Pay, and PayPal, on airline booking platforms has surged. Delta and Qatar Airways have adopted these payment options to enhance transaction security and convenience.

Online Airline Booking Platform Market Analysis

Online Airline Booking Platform Market, By Platform, 2022 – 2032, (USD Billion)

Based on platforms, the market is divided into online travel agencies, metasearch engines, airline websites & mobile apps. The online travel agencies platform accounted for a market share of over 55% in 2023. The market is significantly influenced by the operations and innovations of online travel agencies. OTAs are enhancing their mobile apps to cater to the growing number of users who prefer booking flights via smartphones. OTAs are utilizing dynamic pricing models to optimize revenue and offer competitive pricing to customers. The prices are continually adjusted in real time in response to supply and demand conditions.

Online Airline Booking Platform Market Share, By Traveler, 2023

Based on travelers, the online airline booking platform market is categorized into leisure travelers and business travelers. The leisure traveler segment held USD 134.1 billion market revenue in 2023. As leisure travelers seek unique experiences and flexible travel arrangements, online platforms offer a diverse range of options tailored to their preferences. With increasing disposable incomes and a desire for exploration, leisure travelers drive demand for convenient, cost-effective booking solutions.

In March 2024, IATA reported that there was a notable increase in leisure travel bookings. OTAs, such as Booking.com and Expedia, have reported record high traffic and bookings for popular vacation destinations, driven by consumers eagerness to travel after prolonged restrictions.

North America Online Airline Booking Platform Market, 2022 -2032, (USD Billion)

North America dominated the online airline booking platform market with around 35% of the revenue share in 2023. The North America market is driven by technological advancements, changing consumer preferences, and regulatory developments. Major OTAs, such as Expedia, Booking.com, and Priceline, continue to dominate the market, offering a wide range of flight options and travel services. In North America, Meta-search engines and aggregator platforms facilitate flight comparisons and offer competitive pricing to consumers. These platforms provide users with comprehensive flight search results, allowing them to compare prices across multiple airlines and OTAs in real-time.

With an extensive network of airports and airlines serving diverse destinations, travelers seek efficient and seamless booking solutions in Europe. Online platforms capitalize on this demand by offering comprehensive route options, competitive pricing, and convenient booking processes. By providing access to a wide range of travel options across Europe, online platforms cater to the continent's diverse and discerning travelers, driving growth in the online airline booking platform market.

The rapid digitalization and expanding middle class in the Asia Pacific region emerge as a significant growth driver for market. Additionally, the region's diverse travel destinations, cultural attractions, and business opportunities further stimulate travel demand. By providing cost-effective and accessible travel solutions, online platforms capitalize on the booming budget travel market in Asia Pacific.

Online Airline Booking Platform Market Share

Booking Holdings and Trip.com Group dominate the market with around 6% market share. Booking Holdings, with its portfolio of brands including Booking.com, Priceline, and Kayak, focuses on offering a comprehensive travel ecosystem, integrating flights with accommodations, car rentals, and activities. Its strategy revolves around enhancing user experience, leveraging data analytics to personalize recommendations, and investing in marketing to increase brand visibility.

Trip.com Group strategies include aggressive expansion through acquisitions and partnerships, particularly in emerging markets. Trip.com Group prioritizes localization, tailoring its services to cater to the preferences and needs of diverse Asian markets. Moreover, it invests heavily in technology, leveraging AI and big data to enhance customer engagement and optimize pricing strategies. By focusing on innovation, localization, and strategic expansion, both Booking Holdings and Trip.com Group aim to solidify their positions and capture a larger share of the competitive market.

Online Airline Booking Platform Market Companies

Major players operating in the online airline booking platform industry are:

  • Amadeus IT Group
  • American Express Travel
  • Booking Holdings
  • CheapOair
  • eTraveli Group
  • Expedia Group
  • Kiwi.com
  • Orbitz
  • Sabre Corporation
  • Trip.com Group

Online Airline Booking Platform Industry News

  • In May 2024, International Air Transport Association reported that the online airline booking platform industry saw a surge in demand amidst post-pandemic travel rebound. The market has experienced a significant surge in demand with the easing of global travel restrictions and increasing vaccination rates.
  • In November 2023, IndiGo launched an AI chatbot, 6Eskai powered by the groundbreaking GPT-4 technology. 6ESkai is capable of performing several tasks, including booking tickets, applying promotional discounts, helping in seat selection, planning trips, booking addons, performing web check-ins, and connecting customers with an agent.

The online airline booking platform market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Billion) from 2021 to 2032, for the following segments:

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Market, By Platform

  • Online travel agencies (OTAs)
  • Metasearch engines
  • Airline websites and mobile apps

Market, By Offering

  • Mobile-based
  • Web-based

Market, By Traveler

  • Leisure travelers
  • Business travelers

Market, By Application

  • International booking
  • Domestic booking

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • ANZ
    • Southeast Asia
    • Rest of Asia Pacific 
  • Latin America
    • Brazil
    • Mexico
    • Argentina
    • Rest of Latin America
  • MEA
    • UAE
    • South Africa
    • Saudi Arabia
    • Rest of MEA


Authors: Preeti Wadhwani, Aishvarya Ambekar

Frequently Asked Questions (FAQ) :

The market size of online airline booking platform reached USD 210.8 billion in 2023 and is set to witness over 7.5% CAGR between 2024 and 2032, due to increasing consumer disposable incomes and spending capacity on travel and digital transformation in booking platform.

The leisure traveler segment in the online airline booking platform industry recorded USD 134.1 billion in 2023, driven by rising disposable incomes and online platforms for offering tailored and flexible travel options to meet the growing demand for unique experiences.

North America market held 35% revenue share in 2023, owing to the technological advancements, changing consumer preferences, and regulatory developments.

Amadeus IT Group, American Express Travel, Booking Holdings, CheapOair, eTraveli Group, Expedia Group, Kiwi.com, Orbitz, Sabre Corporation and Trip.com Group.

Online Airline Booking Platform Market Scope

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Premium Report Details

  • Base Year: 2023
  • Companies covered: 20
  • Tables & Figures: 350
  • Pages: 240
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